Heilongjiang Yuquan Liquor Co., Ltd.

  Founded in 1959, Heilongjiang Yuquan Liquor Co., Ltd. is located in Yuquan Town, Acheng District, Harbin, Heilongjiang Province, the birthplace of Chinese distilled spirits. This national second-class enterprise covers an area of 200,000 square meters.


  Made with a unique two-step brewing process, Yuquan liquor is a product of Maotai-Luzhou flavor, the fifth genre of Chinese liquor by flavor. It is a winner of many national and international honorary titles: the National Excellent Liquor in 1984 and 1989, and the Gold Medal of the Brussels International Spirits Competition in three consecutive years of 2018, 2019, and 2020.


  The liquors of Yuquan series are popular among consumers in the market. They are sold in more than 20 provinces, cities and regions including Heilongjiang, Jilin, Liaoning, Hebei, Henan, and Shandong, and are also exported to many countries including South Korea and Russia.


  The corporate vision of Yuquan Liquor is to “let every consumer enjoys the beautiful Yuquan liquor happily at every blissful moment and every time they pray for happiness.”


Yushuqian -- Genuine Liquor-making for 205 Years

  Yushuqian Liquor Co., Ltd. is located in Yushu City, Jilin Province. The city has been known as the “No. 1 Granary in the World”, an ancient home of beautiful liquor and an important birthplace of liquor culture in Northeastern China. The liquor from here is reputed as a model of northern-flavor liquor in China. The liquor culture of the city can be dated far back to the Tang Dynasty, as evidenced in the poem, “An old man in his 70s still sells liquor, and thousands of kettles and jars are displayed in front of the gate with flowers. The elm seeds on the roadside look like coins, may I buy your liquor with them?” The brewing history of Yushuqian started in 1812 (during the reign of Emperor Jiaqing in the Qing Dynasty) as “Juchengfa Boiler”. The genuine brewing has been passed from through “seven generations” over two hundred years. The 234 Changbai Mountain high-quality yellow pine wooden vessels treasured by Yushuqian Liquor created the Guinness World Record for the distillery for using “the largest number of wooden liquor vessels”.


  Yushu was liberated in 1945, and Yushuqian Liquor was restored the next year and was changed from “Juchengfa” to Yushu State-owned Distillery. As an inheritor of ancient techniques and a practitioner of “total-sense experience”, it continued the northern spirits standard passed down through seven generations and protected the unique liquor vessel craftsmanship. The Yushu Daqu brand was born in 1972 and won a ministerial award as an excellent brand in 1984. Its excellent quality was recognized and endorsed by several national leaders including Deng Liqun, former Propaganda Minister of the Central Committee of the Communist Party of China, Cheng Siyuan, former Vice Chairman of the Standing Committee of the National People’s Congress, and Wang Zhongyu, former Vice Chairman of the Chinese People’s Political Consultative Conference, in the form of inscription. Since 2009, more than ten leaders at or above the vice-provincial level in Jilin Province have visited Yushuqian for research, which promoted the rapid development of Yushuqian Liquor. To celebrate the establishment of Yushuqian Yipinxuan and the Liquor Vessel Cultural Festival of Yushuqian, liquor master Gao Yueming, famous liquor experts Ji Keliang, Wang Guiyu and Li Yongqing, Chinese liquor appraisers Gao Jun and Li Wei, and international brewing master Lai Gaohuai came to guide the brewing practice and the construction of the distillery and liquor culture. Yushuqian Liquor is the first liquor factory in northern China that has been turned into a cultural distillery. It is also the first liquor company to offer and advocate a trip to the distillery for liquor lovers so that they can have experience and interact with the Chinese liquor culture through total senses.


  Adhering to the business philosophy of “putting quality first”, Yushuqian Liquor has successfully launched best-sellers like Yushuqian No. 1 Series, Yushuqian No. 1 Vintage Series, Yushu Daqu Vintage Series, Yushuqian Liquor Vessel Series,and Yushuqian Liquor Vessel Vintage Series. Among them, Yushuqian No. 1 Series and Yushu Daqu Vintage Series have become representatives of high-end liquor in Jilin Province. Yushuqian brand has become a liquor model in Jilin Province. Yushuqian is moving closer towards the corporate goal of “being the leader of high-end liquor in Northeastern China”.


Tengzhou Jinyuanchun Liquor Co., Ltd.

  Tengzhou Jinyuanchun Liquor Co., Ltd. (hereinafter referred to as Jinyuanchun Liquor) is located in the hometown of Mo Zi and Lu Ban – Tengzhou City of Shandong Province. Its east is close to Yimeng Mountains; its west is close to Weishan Lake; its south is close to Jiangsu Province, Henan Province and Anhui Province; and its north is close to the holy land of Qufu City. It is warm and humid and the clear spring flows all year round, hence it is named Tengzhou.


  Jinyuanchun Liquor was founded in September 1948 and its predecessor was Tengzhou Jinghe Liquor Making Co., Ltd. It was the first state-owned enterprise in Tengzhou City after the founding of New China. In August 2006, Jindong Group reorganized Tengzhou Jinghe Liquor Making Co., Ltd. and established Tengzhou Jinyuanchun Liquor Co., Ltd. Jinyuanchun Liquor has been developed fast through constantly shaping the advanced enterprise culture, changing the concept of ideas, transforming the operation mechanism, highlighting the brand advantage and grasping the quality of products.


  Jinyuanchun Liquor has two major brands of “Jinyuanchun” and “Tenggong” which are famous trademarks in Shandong Province. The Jinyuanchun brand has successively launched series of Stars and Treasure. The liquid makers adopt the unique liquid-making techniques and strictly follow the six traditional rules; carefully select the fine grains such as purple-skin-stem sorghum, streaky wheat, six-rowed barley, and high-quality soybeans for starter propagation; and adopt the rice steamer method with rigorous steps handed down from generation to generation. The original liquor is stored in the liquor container framed by 175-layer rice paper with the mysterious craftsmanship in constant temperature. The magic techniques unifying nature and human efforts in Tengzhou create the current Jinyuanchun liquor body which is clear and mellow, sweet and cool, natural and smooth, and has lingering taste with a special thick fragrance style in North China.


  Over the past six decades, Jinyuanchun Liquor has risen through ups and downs. Tenggong liquor has won the first special gold award in the First Chinese Liquor Culture Exquisite Exhibition, the Golden Prize in the Fifth World Liquor Quality Exhibition in Tokyo of Japan, and Gold Award in Panamanian Wine and Beverage Tasting. Jinyuanchun Classic 1948 won the Innovative Liquor Brand in Shandong Province in 2010 and won the Silver Award in the Spirits Selection by Concours Mondialde Bruxelles in 2017. The Jinyuanchun Liquor has successively won the honorary titles such as Consumer Satisfaction Unit in Shandong Province and the Most Popular Supplier Award in Shandong Cuisine Industry.


  Taste classics and depth and practice innovation and development. The project of Ecological Liquor-making Park of Jinyuanchun Liquor of Jindong Liquor Group formally started construction on April 9, 2016. The project has total investments of RMB 1.5 billion. After the completion, the annual output of thickly fragrant yeast original liquor will reach 20,000t and the annual output value will reach RMB 5 billion. It will be an ecological, landscaping, industrial tourism, and environmental protection project.


  Jinyuanchun Liquor adheres to the principle of “quality first, integrity and trustworthiness, mutual benefit and win-win”; aims to build its own brand value and take “accelerating development, coordinating development and sustainable development” as the working principle, fully implements and makes liquor through craftsmanship. Jinyuanchun Liquor will continue the Chinese liquor culture and open the new chapter of a flourishing age through the mellow flavor of special charm.

Taibai Liquor Co., Ltd.

  Shanxi Taibai Liquor Co., Ltd., established in 1956, is a manufacturer of good-quality liquor in China. Located at the foot of Taibai Mountain who is a main peak of Qinling Range, it enjoys a good natural environment with sweet water, fertile land, pleasant weather, convenient transportation, providing a natural basis for liquor manufacturing. Its leading product “Taibai brand”, one of representatives of Fengxiang liquor, originated from Shangzhou, prospered in Tang and Song dynasties. It was famous in Taibai Mountain, and became well-known because of Li Bai who was a famous poet in Tang Dynasty. It has been over 6000 years since it was verified by unearthed relics, so it is one of the oldest liquors in China. The Company owns assets totaling RMB 402 million, covering an area of 405mu, and running the two factories of Shoushan and Jinqu, two hotels of Chengqu and Taibai Mountain. There are 500 employees currently, including 3 judges for liquor at national level, 9 judges for liquor at provincial level, and its annual productivity of finished liquor reaches 30,000t.


  Taibai Liquor is produced from top-quality sorghum, barley, wheat and pea are produced to be mesotherm hard liquor as saccharified leavening agent, and its solid residues are fermented level by level in clay dark cellar, steamed and refined by traditional Laoliuzeng process; then it becomes mellow after it is stored in liquor sea and ma jar, then scientifically mixed It is clear and transparent, mellow and refined, full and pleasant, with harmonious and lingering tastes. Now there are three large series, i.e., Fengxiang flavor, Fengjian compound flavor and strong flavor, covering 18 types and over 100 products. Fengjian compound liquor is originated by Taibai Liquor Company which owns intellectual property right of its production process. Its production process of Fengjian compound liquor produced by fermentation method has passed provincial scientific and technological achievement authentication in November 2007 and won first prize in municipal scientific progress and second prize provincially in succession in 2008. It has declared national patent and been reputed by the expert in the filed of liquor nationwide as “Fengjian compound Taibai liquor has made revolutionary breakthrough in production progress of liquor in China.”


  Due to its good quality, Taibai Liquor ranked first provincially and was appraised as one of eight famous liquors in China in 1962; it was listed into Stories of China’s Famous Liquors in 1973; praised as top-quality product in 1981; appraised as Shaanxi famous liquor in 1985; and titled as national silver prize and China’s top-quality wine in 1988; won golden prize in China Food Expo and sliver prize in the first Beijing International Food Expo in 1989; won golden prize in Hongkong International Food Expo in 1992; and kept its nationally excellent level at the national liquor quality inspection and appraisal meeting in 1994; and was honored with quality inspection-free product as its quality reaches the standard for 3 consecutive years in implementation of brand strategies, unified supervision and examination and irregular examination in 1995; in the same year it was honored with Shaanxi famous food by the provincial government; honored with national quality food in 2000; honored with China’s famous food in 2001; honored with qualified product detected by national authorities in 2002; honored with safe food of honest enterprise in food industry in China; honored with China’s protected product of original place in 2005, it has won over 50 prizes successively and obtained “ISO9001-20000 Standard” quality system certification and product quality authentication by CQM. The enterprise is appraised as “Advanced Quality-benefit Enterprise in Food Industry in China”, “One of 100 Top enterprises in Liquor Industry in China, “One of 100 Advanced Enterprises in Liquor Industry in China”, and “Contract Honoring and Trustworthy” entities in China, “Contract Observing and Trustworthy Enterprise in China”, “Time-honored Enterprise in China”, “One of 500 Top enterprises with Best Economic Efficiency in Beverage Industry in China”, “Advanced Quality-benefit Enterprise in Food Industry in China” , “One of 100 Top Enterprises in Liquor Industry in China”, “One of 100 Advanced Enterprises in Brewing Industry in China”, “Advanced Quality-benefit Enterprises in Light Industry in China” , “Business Brand Enterprises in China”; and honored with “Shaanxi Famous Liquor”, “Shaanxi Famous Product”, “Top-quality Liquor in China”, “National Geographical Landmark Product”; Taibai Liquor trademark was identified as Shaanxi Famous Trademark and Chinese Famous Trademark successively.

Anhui Linshui Liquor Co., Ltd.

  Anhui Linshui Liquor Co., Ltd. (formerly known as Anhui Zhonghua Yuquan Distillery, hereinafter referred to as “Linshui Liquor”) is a famous and excellent liquor enterprise in Anhui Province. The company is located in the ancient town of Linshui, a millennial hometown of liquor in western Anhui that has a long history and enjoys unique geographical advantages with “72 springs” and the confluence of three rivers, which provides superior liquor making conditions.


  The predecessor of the distillery was Wulong Xingfang, a distillery which was founded in the late Qing Dynasty and flourished in the Republic of China. Linshui people inherit the millennial intangible cultural heritage of liquor making and own 117 historical cellars that can be dated back to over a hundred years ago. Linshui liquor is very popular among consumers due to its unique liquor body and style.


  In January 2004, the Factory was wholly acquired by Jindong Group. With the strong capital strength and advanced management philosophy, Jindong Group has injected a steady stream of vitality into the old factory and renamed the Zhonghua Yuquan Liquor Factory to Anhui Linshui Liquor Co., Ltd.


  After the founding of New China in 1949, the government established “State-owned Anhui Linshui Distillery” on the basis of Wulong Xingfang. It was one of the earliest liquor companies in New China. Its brands “Linshui”, “Linshui Yuquan”, and “Huangjia Qingyan” were recognized as “Famous Brands in Anhui Province”. In the only three official liquor competitions in Anhui Province held during 1981, 1983, and 1986, Linshui Liquor was the champion in a row. In January 2004, the distillery became a wholly-owned subsidiary of Jindong Group and was renamed Anhui Linshui Liquor Co., Ltd.


  In 2008, Linshui Liquor prospectively developed the cave stored liquor strategy and chose Dabie Mountain that extends eight hundred li as the site of cave storage to make liquor. This strategy started the trend of cave storage for Anhui liquor. In 2012, as the largest single liquor storage cave in China, Cave No. 6 along the six-kilometer cave cluster in Dabie Mountain in Linshui, was recognized by the Shanghai China Guinness Book of Records and was reputed as “the first liquor storage cave in China”; the cave as a private liquor cellar that Linshui Yuquan carved out on the banks of Wanfo Lake in 2016 has become a treasure place for liquor lovers from all over the country to store good liquor. Linshui Yuquan Cave Storage Liquor Cultural Festival, an annual event that Linshui Liquor has held since 2014, is not only a brand ceremony celebrated every year, but also one of the most professional and most immersive benchmark events to promote the cave storage liquor culture in China.


 The star product “Linshui Yuquan Full-Year Cave Storage Liquor” is praised by consumers as a cultural liquor product full of oriental flavor, thanks to its internal and external refined quality and unique packaging and design style. In 2017, this product won the global “World Star Packaging Award”, as well as “Famous-Brand Product in Anhui” and “Golden Cup Award of the Annual Meeting of Liquor Jury in Anhui Province”.


  With a royal temperament, “Linshui Yuquan 20-Year Vintage” is loved by many businessmen. Consumers in West Anhui affectionately call it “Little Moutai in West Anhui”. This product won the honor of “Famous-Brand Product in Anhui” in 2018.


  In Concours Mondial de Bruxelles - Spirits Selection (“Oscar in the liquor industry”), “Linshui Ten-Year Jar Sealed Liquor” and “Linshui Yuquan Full-Year Cave Storage Liquor” won five international medals in 2015, 2019, and 2020 respectively. “Linshui Yuquan Full-Year Cave Storage Liquor· Hand Made by Master” won the Grand Gold Award in 2020. This was the supreme award in the liquor industry and the first Grand Gold Award won by Anhui liquor.


  Linshui Liquor passes down the brewing techniques and affection from generation to generation. Devoted to the craftsmanship of cave storage liquor uninterruptedly for 13 years, it makes beautiful liquor with ingenuous cave storage techniques day in and day out, decade after decade. It is committed to making representative high-quality liquor in China and continuing the glory of time-honored famous liquor.

Jinliufu Distillery

  The first bottle of Jinliufu white liquor came off from the Wuliangye production workshop in 1998. With its excellent liquor quality, novel packaging and profound cultural heritage, Jinliufu was favored by consumers and was known as the “Blessed Liquor for Chinese”. The Jinliufu Brand is defined as “Six Blessings”: longevity, wealth, health, virtues, harmony, and filial piety.


  Jinliufu is the top white liquor brand for Chinese in joyous occasions, family reunion dinners, and visiting relatives and friends, and it is one of the few high-value brands with high popularity, high reputation and high association within China. In 2017, the brand value of Jinliufu reached RMB 30.2 billion certified by the authority.


  Jinliufu is one of the brands recognized as “China Well-known Trademark” in the white liquor industry. The brand positioning of the “Blessed Liquor for Chinese” has been deeply rooted in the consumers and “Enjoying the Blessed Liquor in Moment of Happiness” has become one of the new folk customs through the promotions of integrating marketing activities such as “Olympic blessing-Jinliufu”, “Enjoy Jinliufu for My Happiness”, “Enjoy Jinliufu for Reunion in Mid-autumn Festival”, “Enjoy Jinliufu for Going Home at Spring Festival”, “Mutual Assistance Alliance for Going Home at Spring Festival Funded by Jinliufu” and “Family Portrait with Jinliufu”. The super single product “A Jar of Good Liquor” was released in 2016 and soon became the hottest one in the white liquor industry. The Jinliufu Brand had a new upgrade in 2017 and the brand slogan was changed to the “Blessed Liquor for China” from “Blessed Liquor for Chinese”. With a more concise logo design and a more focused strategy of super single product, the Jinliufu Brand has welcomed a big change since its birth 20 years ago.

Lidu Distillery Co., Ltd.

  Jiangxi Lidu Liquor Co., Ltd. is located in Lidu Town, a famous historic town in the south of the Yangtze River. Liquor making can be dated back to more than 1,500 years ago in Lidu Town, Jiangxi. It has been known as “town of liquor” since ancient times. Literati, merchants, officials, and common people were known to “get off their horse or steer their boat in shore in order to look for Lidu liquor after smelling its scent.” Lidu liquor enjoys a long history and a profound cultural heritage. As early as in the late Yuan Dynasty and the early Ming Dynasty, “Jiaoshi Village in Lijiadu (later known as Lidu Town) is a place famous for its liquor and tofu.” Through the prosperity of the Qing Dynasty, Lidu liquor became famous all over the country.


  The Historic Site of Lidu Spirits Workshop Back to the Yuan Dynasty is the site of an ancient liquor workshop that was the earliest and most lasting of its kind discovered with most intact relics and the largest number of remains. It is also the best testament to the production, development and technological achievements of distilled liquor in China and even the world during the Yuan Dynasty. It was recognized as the top ten archaeological discoveries in China in 2002 and was approved by the State Council among the sixth batch of national key protected cultural relic in May 2006. On November 15, 2018, the Historic Site of Lidu Spirits Workshop was listed among the second batch of the national industrial heritages. Up to now, the scent of aged and cellar Lidu liquor still lingers and overflows. The series of Lidu liquor has been rated as famous liquor in Jiangxi Province, high-quality liquor in Jiangxi Province, and best-loved liquor among consumers, and won the gold medal of Expo Mongolia and SIAL Paris. It was once the designated liquor for the “Lushan Meeting” and was served to domestic and foreign guests and dignitaries in the Great Hall of the People as a national drink. In 2015, “Lidu Gaoliang 1955” won the Grand Gold Medal of the Brussels International Spirits Competition, a highest honor shared by Moutai. In 2019, “Lidu Gaoliang 1308” also won the same award, which made Lidu Liquor so far the only Chinese liquor company that won two Grand Gold Medals in the Chinese liquor industry.


  In October 2008, Jindong Group acquired Lidu Liquor and reorganized it into Jiangxi Lidu Liquor Co., Ltd. The reorganization injected fresh production technology, business model, corporate management mode, and capital operation method, and Lidu Liquor became a new star in the liquor industry due to its solid financial strength, advanced management, sophisticated equipment, and outstanding human resources. In terms of liquor making technology, Lidu Liquor still carries on the ancient brewing technology that has been passed down from thousands of years ago and combines it with meticulous modern and scientific processes such as layered distillation, quality-guided liquor picking, graded storage, and scientific blending to make invaluable liquor products. These products were appraised by famous liquor experts including Ma Yong, Shen Yifang, Yu Qiao, and Tao Jiachi as tasting “harmonious, clean and elegant, undoubtedly the best liquor in China”. In terms of quality management, the company has passed a series of certifications recognized by, for example, the ISO9001 Quality Management System and Product Certification System, and the HACCP System. It guarantees “100% ex factory pass rate”, “100% pass rate of national sampling inspection”, and “100% compliance with the national standards for product hygiene”. In terms of packaging technology, the brand-new modern packaging concept continues the original cultural characteristics of ancient Lidu liquor while representing constant innovation and suiting both refined and popular tastes. As a model representative of Maotai-Luzhou flavor in Jiangxi, it not only highlights the elegant brand of Lidu Liquor, but also allows for the consumption level of common people.

Hunan Xiangjiao Liquor Co., Ltd.

  Hunan Xiangjiao Liquor Co., Ltd. (hereinafter referred to as “Xiangjiao Liquor”), formerly known as the state-owned Shaoyang Winery entered the public-private partnership in 1957 and was renamed Hunan Xiangjiao Liquor Co., Ltd. after its restructuring in 2003. Integrating garden, ecology, environmental protection and industrial tourism, the green ecological winery park is a perfect combination of wine and culture, wine and history, and wine and environment. Xiangjiao Eco-cultural Brewery City that is located at the north bank of Zijiang River and covers an area of 1,700mu is a tourist attraction of state AAAA level. The brewing base of Xiangjiao Liquor with the annual production capacity of 50,000t of quality base liquor and the storage capacity of 100,000 tons of raw liquor is called the most beautiful winery in China. The attractions in the park include Xiangjiao Experience Hall, Visitor Center, Brewery Shop, Jar Musical Cellar, World Granary, Vessels on the Winding River, Caopo Well, Golden Time, and Happy Square.


  Through over 60 years of development, Xiangjiao Liquor has developed a series of products, namely “Yaoqing”, “Xiangjiao”, “Kaikouxiao” and “Shaoyang”. Among them, “Yaoqing” and “Xiangjiao” rank among the high-end liquors with their superior quality. The trademarks “Kaikouxiao” and “Xiangjiao” are recognized as famous trademarks of China by the Trademark Office of the State Administration for Industry & Commerce. “15-year Kaikouxiao” won the gold medal in the Spirits Selection in Brussels, Belgium in 2015 and “Hongzuan • Xiangjiao” won the gold medal in the Spirits Selection in Brussels, Belgium in 2018. Also in 2018, “Shaoyang Daqu” was identified as “Hunan Time-honored Brand”.


  Adhering to the culture of Jindong Group to “enable every consumer to enjoy the deliciously blessed white liquor in every happy moment and in every moment of expecting happiness” and regarding integrity as the lifeline of the enterprise, Xiangjiao Liquor won trust of consumers in the aim of serving them with passion and sincerity. For for years in a row, Xiangjiao Liquor has been rated as one of the Top 100 Enterprises for economic benefit in Hunan Province, a large-scale key enterprise in brewing industry in Hunan Province, and one of the Top 500 Manufacturers in China. With remarkable performance in accelerating the new industrialization work, Xiangjiao Liquor was awarded the Enterprise with Outstanding Contribution in the Provincial “100-billion Food Industry”; in the past few years, Xiangjiao Liquor was awarded a series of honors like “National Key Leading Enterprises in Agricultural Industrialization”, and won Hunan Governor Quality Award-the highest honor for enterprises in Hunan Province in 2012.


  Over the past 60 plus years, Xiangjiao Liquor has been keeping its commitment to “be a responsible corporate citizen”, actively involved in sports and cultural undertakings in Hunan, supported local economic development, positively responded to and participated in social welfare activities such as “helping migrant workers” and donation for education. The donations made by Xiangjiao Liquor to the disaster-stricken areas have exceeded RMB 24,000,000; we donated to build the “Liufu Homeland” community in Chenzhou, the most severely flooded area; established the “Award Fund for Good Samaritan” and the “Award Fund for Civic Moral Model” in Shaoyang, Hunan; when Hunan suffered from a catastrophic flood in June, 2017, Xiangjiao Liquor donated RMB 10,000,000 for post-disaster reconstruction with the sense of responsibility of “taking the lead to help Hunan people out of trouble”; the mega beneficent fund of “Xiangjiao. My University Dream” for the impoverished students helped 1,000 improvised college students.


  Being locally rooted and giving back to the locals is the business ideology of Xiangjiao Liquor, and the primary cause for the company to be invincible. Xiangjiao Liquor insists on localization of products, localization of logistics, and localization of talents. As the company scale is ever expanding, Xiangjiao Liquor actively responds to the call of the provincial party committee and the provincial government to “invigorate Hunan with quality” and “revitalize Hunan liquor”. In the comments of boosting the healthy development of Hunan liquor industry in 2011, Hunan Provincial Government listed Xiangjiao Liquor as a key support enterprise for the revitalization of Hunan liquor, and rated Xiangjiao and Kaikouxiao as key support brands of Hunan liquor.


  Xiangjiao Liquor is taking the revitalization of Hunan liquor as its mission, and striving to create a modern energy-efficient and environment-friendly enterprise with its persistence and innovation. Looking forward to the future, Xiangjiao Liquor will continue to challenge new heights, achieve excellence and make positive contributions to the local and Hunan economy and to the development of China's liquor industry!

Zhenjiu Liquor – Cherished Deep Fragrance Produced through Craftsmanship

  The bright pearl in northern Guizhou Province and the revolutionary base Zunyi City are famous for their historical accumulation and remembered for liquor fragrance. Located in Shizipu of northern suburb of Zunyi City, the liquor producers who love deep fragrance have the good faith to make more people enjoy the high-quality deeply fragrant liquor, persist on the craftsmanship, inherit and innovate from generation to generation, and produce the cherished deeply fragrant Zhenjiu liquor with heart and soul.


Let’s open the long-sealed archives, trace the marks of history and witness a little-known legend of Zhenjiu liquor.


  [Part 1 Trace to the Source of Craftsmanship]


  Zhenjiu liquor was a livelihood project of white liquor led by Chinese leaders.


  In 1958, Chairman Mao Zedong put forward the assumption of producing ten thousand tons of Moutai white liquor and the wish of enabling ordinary people to enjoy the high-quality deeply fragrant liquor like Moutai. In 1975, Premier Zhou Enlai proposed again at the First Session of the Fourth National People’s Congress. In the same year, the project of “Relocated Production Test (Pilot) of Guizhou Moutai Liquor” was formally established and listed as the nationally key science and technology project, which was carried out by Comrade Fang Yi, the Head of the State Science and Technology Commission at that time.


  After thorough tests in 1975, scientists finally selected Shizipu of northern suburb of Zunyi City, only 130 kilometers to Moutai Town, as the scientific test plant which was the ideal place to produce white liquor due to the picturesque scenery, elegant environment, clear water quality, neither severe cold in winter nor severe heat in summer, moderate rainfall, and many good natural conditions. The 28 technical elite, led by Zheng Guangxian, the Factory Director of the former Moutai Liquor Production Plant, moved the cellar stones, cellar mud, raw materials and equipment from Moutai Town in an intact manner to the pilot plant which was later officially put into production to uncover the beginning of the legendary Zhenjiu liquor.


  The scientific test was listed as one of the 15 key science and technology projects in Guizhou Province during the “the 6th Five-year Plan”. As one of the important scientific research projects highly emphasized by Chinese leaders, they attached great importance to the project although far away from Zunyi City. The project was also named as “NO.1 Project” in China’s white liquor industry. That was because the project was not only to produce the white liquor but also to realize the good wish of enabling more ordinary people to enjoy the high-quality deeply fragrant liquor like Moutai.


  Why the test was “Relocated” not “Different Place”? That was because Moutai Town had inconvenient transportation, insufficient food, difficult transportation of packaging materials, raw materials and liquor, and could not complete the production of 10,000t of liquor. Therefore, it was planned to relocate the Moutai Town to another place with convenient transportation and would guarantee the quality of Moutai liquor, and thus the project was “Relocated” to another place.


  Zhenjiu liquor was the only liquor brand named by the Party and Chinese leaders.


  The scientists finally achieved great success after 10 years of hard work, 9 periods, 63 rounds and more than 3000 analysis tests. In November 1985, on the nationally highest level of industrial appraisal meeting led by white liquor experts within China such as Zhou Henggang and Ji Keliang, all experts agreed that the trial liquor had reached the contract requirements in respect of physical and chemical indicators, health indicators and the acceptability rate of new liquor entering warehouses. In respect of sensory indicators, the liquor appraisal team members of the Appraisal Committee considered the trial liquor was featured by: “clear and slight yellow transparent color, outstanding deep fragrance, elegant, mellow liquor body …… almost has the flavor of Moutai liquor.” “Although there is still a certain gap with the currently marketing Moutai liquor, the quality of the trial liquor is close to the level of Moutai liquor, and there are a lot of reliable test data and materials to prove.” Therefore, the Appraisal Committee concluded that the Relocated Production Test (Pilot) of Guizhou Moutai Liquor had completed the contract requirements.


  According to the Appraisal Committee’s conclusion, the Scientific and Technical Committee of Guizhou Province “agreed to the Appraisal opinions”. As a result, the scientific test had finally succeeded.


  Since the test was successful, why was it not named as Moutai?


  From1960s to 1980s, Fenjiu liquor and Wuliangye liquor were the market leaders in respect of light fragrance and thick fragrance. The output of Moutai liquor was only 200t due to transportation and other factors. The consumption volume and market of deeply fragrant liquor were relatively small. At that time, there were six golden liquor brands in Sichuan Province, and the Guizhou Provincial Party Committee decided to learn from Sichuan liquor to build another premium liquor brand after Moutai and Dongjiu liquor.


  In 1986, Vice Premier of State Council Fang Yi tasted the trial liquor and praised it as “Treasure in Liquor”. The “Relocated Production Test Factory of Guizhou Moutai Liquor” was officially changed to “Guizhou Zhenjiu Liquor Factory”, and thus “Zhenjiu Liquor” (meaning Treasure in Liquor) was named and came to the world! Fortunately, Zhenjiu liquor was the only liquor brand named by the Party and Chinese leaders.


  Later Zhenjiu liquor gradually became popular in the market, won numerous awards and became a well-known liquor brand in Guizhou Province and even across China.


  [Part 2 Craftsmanship Heritage]


  Zhenjiu Liquor is one of the few white liquor enterprises that can produce high-quality deep fragrance.


  Time passes and changes. Through more than 40 years of continuous production, accumulation and precipitation, today’s Zhenjiu liquor has formed a very suitable microbial environment and site for producing the high-quality deep fragrance. Zhenjiu Liquor is one of the few white liquor enterprises that can produce the high-quality deep fragrance. The aged liquor is sufficiently stocked. The refined traditional deep fragrance and craftsmanship have been passed down from generation to generation, making Zhenjiu liquor open a new chapter of rebirth.


  In 2009, Jindong Group made a wholly-owned acquisition of Guizhou Zhenjiu Liquor Factory and changed its name to Guizhou Zhenjiu Liquor Co., Ltd. Billions of investments have been put to increase production capacity and further improve product quality. Inheriting the spirit of craftsmanship, the Zhenjiu Liquor makers always adhere to the production philosophy of focusing on quality, refine liquor-making through “Two Persistence and One Innovation”, and are dedicated to the production of high-quality deeply fragrant liquor.


  Firstly, Zhenjiu Liquor always adheres to the traditional liquor-making processes through the deep fragrance of yeast for making hard liquor.


  In respect of liquor-making raw materials, Zhenjiu Liquor insists on carefully selecting local red tassels glutinous sorghum for liquor-making. The red tassels glutinous sorghum is solid and plump, has small grain and thick skin, can withstand turning over and stewing for many times, and it is so glutinous that it can bring high-quality liquor.


  In respect of liquor-making processes, Zhenjiu Liquor always adheres to the traditional liquor-making processes through the deep fragrance of yeast for making hard liquor. 1 year is a circle including 2 times of raw materials feeding, starter-making in lunar calendar May, putting sand in lunar calendar September, 9 times of stewing, 8 times of fermentation, 7 times of liquor taking, and treasuring for a long time. The birth of a bottle of Zhenjiu Liquor needs at least 5 years of preparation from making to factory sales, meanwhile the new generation of liquor makers has been devoted to the inheritance and innovation day and night, making Zhenjiu Liquor more mellow and unique.


  At the same time, Zhenjiu Liquor adopts the suitably refined liquor-making based on the unique “Small Climate in Zunyi City”.


  It is concluded and emphasized in the Technical Report on Relocated Production Test of Guizhou Moutai Liquor: “Nine cycles of relocated production test of Moutai liquor prove that, it can be realized that the production quality of the relocated trial liquor in Zunyi City can achieve or close to the quality of the currently marketing Moutai liquor. The essence of traditional craftsmanship must be grasped in specific technology. The liquor makers cannot blindly copy the process conditions; instead, they must combine the specifically environmental climate characteristics and grasp the application flexibly.”


  The production area of Zhenjiu Liquor is located in the humid monsoon zone of subtropical plateau. The annual average temperature is 15℃ and it is warm and humid all year round, and there is no severe cold in winter and no severe heat in summer. The weather is hot from June to August every year, and it usually rains in the evening and the temperature drops. This small climate attracts more than 150,000 tourists from Chongqing to Zunyi every year to avoid summer heat, moreover, the appropriate temperature and humidity are particularly suitable for generation, fermentation and reproduction of microorganisms during liquor-making. The natural conditions form a unique ecological climate environment for liquor-making. And this time period is the production period for Zhenjiu Liquor in four or five times, which is the best round for producing the deeply fragrant liquor. The Zhenjiu Liquor makers inherit the spirit of craftsmanship, adhere to the traditional liquor-making process, suitably adjust and refine the process details, and gradually produce the high-quality deeply fragrant liquor with its own characteristics.


  Secondly, Zhenjiu Liquor adheres to the long-term storage of basic liquor in pottery jars.


  Zhenjiu Liquor gives up the temptation to use steel tanks to store liquor for scale production; instead, adheres to the long-term storage of basic liquor in pottery jars. This is because the pottery jars can breathe and have good air permeability without leakage, which can make the liquor body contain more rich microelements and good for human health; meanwhile the pottery jars enable the liquor body to closely connect with the external micropopulation with natural exhalation, exchange and fusion, which can bring the aged liquor-making effects in cellars, make the liquor more aged and more fragrant, and create the elegant, comfortable and wonderful “taste of aged liquor”.


  Thirdly, Zhenjiu Liquor innovates in bottle storage technology and the craftsmanship liquor-making forms a unique taste.


  To further improve the quality and taste of the product, Zhenjiu Liquor innovates in bottle storage technology and strictly requires that the product should not leave factory for sales until it is bottled and stored for six months to a year so as to make the liquor become more aged and mellow!


  Zhenjiu Liquor persists in the storage process of pottery jar storage + bottle storage and thus forms the unique taste and ultimate experience. The representative product is “Zhenjiu Liquor-Zhen XV” which carefully selects the high-quality aged liquor stored for 15 years, carefully blends according to the standards of “Zhen XV”, and the product is bottled and stored for at least 1 year and above. The liquor body is yellowish and transparent, deeply fragrant and elegant, aged and comfortable, delicate and smooth, harmonious and clean, taste lingering, and enduring fragrant in empty cup. It tastes sweet, cool and passionate during drinking and tastes refreshed after drinking. In 2016, “Zhen XV” won the Top Ten Golden Liquor Prize in Guizhou Province of China.


  [Part 3 Craftsmanship Building Dream]


  Zhenjiu Liquor is treasured for its deep fragrance and has become a precious, scarce and highly cost-effective brand of deeply fragrant liquor.


  In the future, the Zhenjiu Liquor makers will shoulder consumers’ hope of delicious liquor, insist on using the spirit of craftsmanship to make high-quality deeply fragrant liquor, and create Zhenjiu Liquor into a well-known brand of mid-to-high end deeply fragrant liquor in China. The Zhenjiu Liquor after rebirth is now opening a new chapter and writing a new legend of deeply fragrant liquor.


  Service Hotline:400-020-2009

Guilin Xiangshan Distillery Co., Ltd.

  The predecessor of Guilin Xiangshan Distillery Co., Ltd. was Guangxi Quanzhou Xiangshan Liquor Factory located in the east of Quanzhou City - north of the ancient city full of clear waters and green hills, fishes, rice and flowers, and also located in the confluence of Xiang River, Guan River and Wanxiang River.


  Its predecessor was a liquor processing factory founded by the Private Liquor Organization I in Quanzhou County established by a Chinese monopoly company on July 1, 1954 and belonged to a state-owned enterprise. In December of the same year, it was renamed as the locally state-owned liquor factory in Quanzhou County, which was led by the Industrial Section of Quanzhou County Government. In December 1955, the Private Liquor Organization II in Quanzhou County adopted the public-private partnership according to the national policy of private reform, and changed the name to Liquor Factory in Quanzhou County. In March 1956, the three Liquor Organizations of Shaoshui, Miaotou and Shitang were received as the branch factories; and two private medicinal liquor stores of Yuyuanheng and Yutongheng in Heping Street were received to establish the locally state-owned Medicinal Liquor Factory in Quanzhou County. In April 1958, the Medicinal Liquor Factory was merged and named changed to the locally state-owned Liquor Factory in Quanzhou County. The Liquor Factory was located in Banqiaotou of the Town and moved to the east gate in October. With the production development, the production area in airport apron was expanded in 1979, and the factory was named as Xiangshan Liquor Factory in Quanzhou County and then changed name to Quanzhou Xiangshan Liquor Factory. With the concept of powerful combination and enterprise development of Quanzhou County Government, Jinliufu in Jindong Group invested and integrated Guangxi Quanzhou Xiangshan Distillery and established Guilin Xiangshan Distillery Co., Ltd. in April 2008.


  Guilin Xiangshan Distillery Co., Ltd. now boasts all kinds of nearly 70 technicians, advanced production equipment, complete test facilities, perfect quality management system, product research and development center of autonomous region level, and advanced test equipment; passed ISO9001 quality management system certification in 2003, passed the food safety system certification in 2011, passed the 3-level standard safe production certification in 2015, and passed ISO14001:2004 environmental management system and OHSAS18001:2007 occupational health and safety management system certification in February 2016. The products are sold all over China and exported to Southeast Asian countries, USA and Canada. Guilin Xiangshan Distillery Co., Ltd. has been successively awarded as Advanced Quality Enterprise by Ministry of Light Industry, Outstanding Enterprise by Ministry of Light Industry, Advanced Enterprise in Guangxi Province, Enterprise of Compliance with Contact and Credit across China, Top 100 Advanced Enterprises in National Liquor-making Industry, and Top 100 Enterprise Titles in China Liquor Industry.


  Guilin Xiangshan Distillery Co., Ltd. produces rice-fragrance liquor, dewy liquor, healthy liquor and others. Its leading product “Xiangshan Liquor” is one of the representative liquor of Chinese rice-fragrance liquor. Its raw material is the high-quality rice and the specially-made pure rhizopus yeast is added as saccharification fermentation starter. The liquor adopts the traditional semi-liquid and semi-solid small jar for diastatic fermentation, goes through traditional distillation, and is stored in pottery jar for a long time through careful blending. Xiangshan liquor is famous for its style of “clear and transparent, sweet and fragrant, mellow and clean, and smooth lingering taste”. Xiangshan liquor had been awarded as the National High-quality Liquor for four consecutive years since it participated in the National Liquor Appraisal Contest from 1963 to 1989. It has been awarded as the Famous Brand Product in Guangxi and always maintained the title of Famous Liquor in Guangxi. In 2010, it was awarded as the honorable title of China Time-honored Brand. In the same year, Xiangshan liquor became the National Geographic Symbol product. The traditional liquor-making processes of Xiangshan liquor were selected into the protection list of intangible cultural heritage in Guangxi. In 2013, Xiangshan liquor won the Award Nomination of the First Mayor of Quality Award in Guilin City. Its trademark “Xiangshan Brand” has been evaluated as the famous trademark in Guangxi Province and has become a trustworthy commodity for consumers.


  In order to create the high-end products of rice-fragrance liquor and get rid of the low-end rice-fragrance liquor, Xiangshan products have been constantly innovated and have developed marketable products according to market demands. The success of Aged Xiangshan Jar broke the rumor that there was no high-end rice-fragrance liquor. After three decades of introducing the high-end product of Aged Xiangshan Jar, Xiangshan Distillery developed mixed-fragrant Guilin serious of products through organic combination of rice fragrance, deep fragrance, and thick fragrance. The products were highly praised by national liquor experts due to the characteristics of “rice flavor in deep fragrance, deep fragrance in rice, clear but not light, thick but not gaudy, elegant and mellow, sweet, lingering and special. Once marketed, it was immediately recognized by consumers and opened up a new world for the development of rice-fragrance liquor. In the “Liquor Quality Inspection and Evaluation Exchange Activities Involving Hunan Province, Hubei Province, Jiangxi Province, Guangxi Province, Fujian Province, and Chongqing City” held in 2012, 2014 and 2015, the Aged Xiangshan Jar and Gui I were awarded with Golden Medal of Honor for 3 times appraised by 200 experts. The Aged Xiangshan Jar-XV won the Golden Medal by over 200 international white liquor judges in the Spirits Selection by Concours Mondialde Bruxelles held in Guiyang City in 2015.


  Over the years, the Guangxi Autonomous Region leaders have paid much attention to the development of the Guilin Xiangshan Distillery Co., Ltd., and have visited and inspected it for many times. Mr. Zhao Fulin, Party Secretary of Guangxi Autonomous Region, visited Guilin Xiangshan Distillery Co., Ltd. in 1992 and said: “improve product quality and expand sales” to encourage the company to continue to produce more and better products for consumers. Later, more leaders visited this company, including Wang Rongzhen, Deputy Chairman of People’s Government of Guangxi Autonomous Region; Yuan Zhengzhong, Deputy Chairman of People’s Government of Guangxi Autonomous Region; Ma Qingsheng, Deputy Party Secretary of Guangxi Autonomous Region; Zhang Mujie, Deputy Director of People’s Congress in Guangxi Autonomous Region; Shen Yifang, Vice President of China Liquor Professional Association; Gao Jingyan, Secretary General of China Liquor Professional Association; Tao Jiachi, Director of China Liquor Professional Association; Chen Huiguang, Chairman of Political Consultative Conference in Guangxi Autonomous Region; Ding Tingmo, Deputy Party Secretary of Guangxi Autonomous Region; Pan Qi, Publicity Director of Guangxi Autonomous Region; Cao Bochun, Party Secretary of Guangxi Autonomous Region; and Li Zhaozhuo, Chairman of guangxi Autonomous Regional People’s Government. After Li Zhaozhuo visited the company, he said: “Xiangshan Liquor is sweet and fragrant”, which gave great care and encouragement to the company and effectively promoted its economic take-off.


  On May 28, 2010, the new base of Guilin Xiangshan Distillery Co., Ltd. located in the Industrial Park of southern Quanzhou County, started construction. The leaders of Guangxi Autonomous Region, Municipal Committee of Guilin City and municipal leaders of Guilin City attached great importance to the project and went to the company to provide guidance for many times, and even included the project into the government supervision project of Guangxi Autonomous Region. After the completion of the project, Guilin Xiangshan Distillery Co., Ltd. would become a modern enterprise integrating production, tourism, environmental protection and landscaping. In June 2014, the liquor-making workshop of the new base in Shui’nan produced liquor successfully. In 2015, all liquor-making workshops started all liquor-making equipment for the second round of trial production and the equipment commissioning of the packaging workshops completed smoothly. The trial production in March 2016 marked the gradual realization of the dream of making Xiangshan liquor into the NO.1 brand of China’s rice liquor.


  Guilin Xiangshan Distillery Co., Ltd. adheres to the culture of Jindong Group, and takes integrity as the enterprise life, and always strives to become NO.1 in market. Xiangshan Distillery provides the best service for the first-line market as the core value of the enterprise. Each employee’s spiritual pursuit is to love enterprise, love partners, love products, love marketing, love markets, and love enterprise brands.


  Guilin Xiangshan Distillery Co., Ltd. adheres to the people-oriented concept of employing, namely, “every employee is the brand of the enterprise”; respect the employee’s characteristics and give full scope to each talent; advocate “our enterprise is wonderful because of us”; stress enterprise spirit of “firm belief, tough will, step by step, and constant efforts to bring success”; build the brand new image of Xiangshan according to the standards of “high quality, high efficiency and strict requirement”; build Xiangshan Distillery into the largest production base of rice-fragrance liquor in China, and achieve the grand goal of providing consumers with lots of good liquor.

Guangdong Deqing Wubi Health Liquor Co., Ltd.

  Guangdong Deqing Wubi Health Liquor Co., Ltd., a time-honored enterprise, was founded by the Guan brothers, who were giants of medicine in South China, in 1905. It was known first as Guanfuyuan Liquor Workshop and later as Guanfuyuan Distillery. After the founding of the Republic, it was converted into state-owned enterprise in 1956 and was renamed as Shouwu Distillery in Deqing County and as Weilong Distillery in Deqing County. In 2001, it was acquired by Jindong Group. With a history of 110 years, the Company is now one of the largest private enterprises in Deqing.


  Guangdong Deqing Wubi Health Liquor Co., Ltd., a time-honored enterprise, was founded by the Guan brothers, who were giants of medicine in South China, in 1905. It was known first as Guanfuyuan Liquor Workshop and later as Guanfuyuan Distillery. After the founding of the Republic, it was converted into state-owned enterprise in 1956 and was renamed as Shouwu Distillery in Deqing County and as Weilong Distillery in Deqing County. In 2001, it was acquired by Jindong Group. With a history of 110 years, the Company is now one of the largest private enterprises in Deqing.


  Since “Guanfuyuan” liquor workshop was founded by the Guan brothers in 1905, the health liquor of Wubi series has boasted of a history of more than one hundred years. Wubi liquor is made with ancient recipes and methods that have been passed down from generation to generation. After persistent production exploration and tempering over a century, a set of special health liquor production technologies that combine modern science and traditional processes. Guided by pharmaceutical principles, medicinal materials are refined and concentrate of effective ingredients are extracted and prepared based on scientific formulas. This unique production process is rare in the country. The company fully adopts a modern production management mode and provides products that rank first among similar competitive products in terms of technological content and added value.

Hunan Yanfeng Liquor Co., Ltd.

  Hunan Yanfeng Liquor Co., Ltd. (hereinafter referred to as Yanfeng Liquor) formerly known as Hengyang Huiyanfeng Liquor Making Factory was established in 1958. It is a leading enterprise of liquor production in Hunan Province, a famous brand enterprise in China, and has won many provincial and national awards. In 2015, products of 50-Year Yangfeng Jiaoxin and Yangfeng Wangxiaowang won Silver Award in Spirits Selection by Concours Mondialde Bruxelles.


  Yanfeng Liquor has three treasures of “Aged Cellar Pool”, “Ancient Methods of Liquor Making”, and “Underground Liquor Cellar”. The 126 aged cellar pools owned by Yanfeng Liquor was founded in 1958, are the only cluster of cellar pools in Hengyang City and the most complete one preserved in Hunan Province, and are the only modern industrial heritage protection unit in Hengyang City. Yanfeng’s liquor-making process is a folk traditional skill, which originated in the late Qing Dynasty and early Republic of China. After several generations of practices and explorations, the process has been carried forward. In 2009, Yanfeng’s liquor-making process was listed into intangible cultural heritage in Hengyang City. Built in the 1950s, Yanfeng’s underground liquor cellar is an unduplicated natural liquor reservoir. With constant temperature and humidity, the underground liquor cellar sealed for 50 years has been turned into the “No.1 Underground Liquor Cellar in South Central China” under the care of Yanfeng liquor makers.


  Yanfeng Liquor adheres to Jindong Group’s cultural concept of “firm belief, tough will, step by step, and constant efforts to bring success”; inherits the traditional liquor-making technology and implements ISO9001 and HACCP22000 system operation in a standard manner; promotes the 6s management, focuses on quality technology fundamentals, innovates in liquor-making process, focuses on food safety in production; its product quality and brand image win the attention from all walks of life and widespread praise, and becomes a shining city name card of Hengyang – “Yancheng”. In September 2008, Ma Yong, Executive Vice President and Secretary General of Professional Liquor Committee of China Food Industry Association, led the liquor expert group to Hengyang City and organized a national Appraisal Meeting of expert group on high-grade Yanfeng liquor. At the Appraisal Meeting, the national-level experts decided: Yanfeng series of liquor had a special style and belonged to the superior product in the high-quality liquor.


  Main sales products: 50-Year Yangfeng Jiaoxin Series, Yangfeng 1958 Series, Yangfeng King Series, and Huiyanfeng Series.

Shangri-La Liquor Co., Ltd.

  Shangri-La Liquor Co., Ltd., founded in Diqing Shangri-La Economic Development Zone in January 2000, is invested by Jindong Group Jinliufu Investment Co., Ltd. (listed company in Hong Kong HK0472) and Diqing Prefecture Development Investment Group Co., Ltd.


  It specializes in research and development, production and sales of series of new highland barley wine and grape wine, cultivation and construction of relevant raw material base, its main leading products are new highland barley wine and grape wine of such brands as Dazangmi, Shangri-La, Tianlai, Hengmei, etc.


  In December 2004 it is identified as “Provincial Key Leading Enterprises for Agriculture Operation Industrialization and Agriculture Product Processing” by Coordination Leading Group of Agricultural Operation Industrialization of Yunnan Province, as well as the first batch of leading enterprises for agricultural industrialization.


  The Company has made outstanding contribution to industrial development of agricultural products, economic construction and social stability in Tibetan Region for 10 years.


  The Company has invested on factories in Shangri-La Economic Technical Development Zone of Diqing Prefecture, Qinghuangdao in Hebei Province and Yantai in Shandong Province successively, introduced technical experts for grape planting and brewing and grape wine production equipment at first grade at home and abroad, and has formed an annual output of 10,000t of highland barley wine and grape wine.


  Shangri-La Highland Grape Raw Material Base is located at the sides of Lancang River and Jinsha River Valley in Deqin County, Diqing Prefecture, where there natural environment is unique, filled with strong ultraviolet light, gravel and soil, original and pollution-free. It is a wine yard with the highest altitude and has the most remarkable feature in the world.


  The series of Shangri-La grape wine, since it was put into market in 2008, has been honored with more than 20 prizes in the grape wine quality prizes at home and abroad, and is praised as “Leading Production Zone in China” by domestic grape wine organization and industrial association, and reputed as “Grape Wine Irreproducible in Other Regions in the World” by Doctor Li Hua, who is honorary president of Grape Wine School of Northwest A&F University and “Grape Wine Awesome to the World” by Professor Xiu Deren, who is president of Grape Branch of former China Association of Agricultural Science Societies.


  “Shangri-La” grape wine and “Dazangmi” highland barley wine are on the list of ten top famous wine in Yunnan.


  “Research and Application of Production Technology of Highland Barley Wine” is honored with “Third Prize for Technical Invention” by the Government of Yunnan Province, and obtained national invention patent.


  “Research and Application of Production Technology of Highland Barley Wine” is honored with “Third Prize for Technical Invention” by the Government of Yunnan Province, and obtained national invention patent.


Shangri-La Liquor Co., Ltd.

  Shangri-La Liquor Co., Ltd., founded in Diqing Shangri-La Economic Development Zone in January 2000, is invested by Jindong Group Jinliufu Investment Co., Ltd. (listed company in Hong Kong HK0472) and Diqing Prefecture Development Investment Group Co., Ltd.


  It specializes in research and development, production and sales of series of new highland barley wine and grape wine, cultivation and construction of relevant raw material base, its main leading products are new highland barley wine and grape wine of such brands as Dazangmi, Shangri-La, Tianlai, Hengmei, etc.


  In December 2004 it is identified as “Provincial Key Leading Enterprises for Agriculture Operation Industrialization and Agriculture Product Processing” by Coordination Leading Group of Agricultural Operation Industrialization of Yunnan Province, as well as the first batch of leading enterprises for agricultural industrialization.


  The Company has made outstanding contribution to industrial development of agricultural products, economic construction and social stability in Tibetan Region for 10 years.


  The Company has invested on factories in Shangri-La Economic Technical Development Zone of Diqing Prefecture, Qinghuangdao in Hebei Province and Yantai in Shandong Province successively, introduced technical experts for grape planting and brewing and grape wine production equipment at first grade at home and abroad, and has formed an annual output of 10,000t of highland barley wine and grape wine.


  Shangri-La Highland Grape Raw Material Base is located at the sides of Lancang River and Jinsha River Valley in Deqin County, Diqing Prefecture, where there natural environment is unique, filled with strong ultraviolet light, gravel and soil, original and pollution-free. It is a wine yard with the highest altitude and has the most remarkable feature in the world.


  The series of Shangri-La grape wine, since it was put into market in 2008, has been honored with more than 20 prizes in the grape wine quality prizes at home and abroad, and is praised as “Leading Production Zone in China” by domestic grape wine organization and industrial association, and reputed as “Grape Wine Irreproducible in Other Regions in the World” by Doctor Li Hua, who is honorary president of Grape Wine School of Northwest A&F University and “Grape Wine Awesome to the World” by Professor Xiu Deren, who is president of Grape Branch of former China Association of Agricultural Science Societies.


  “Shangri-La” grape wine and “Dazangmi” highland barley wine are on the list of ten top famous wine in Yunnan.


  “Research and Application of Production Technology of Highland Barley Wine” is honored with “Third Prize for Technical Invention” by the Government of Yunnan Province, and obtained national invention patent.


  “Research and Application of Production Technology of Highland Barley Wine” is honored with “Third Prize for Technical Invention” by the Government of Yunnan Province, and obtained national invention patent.

Shangri-La Liquor Co., Ltd.

  Shangri-La Liquor Co., Ltd., founded in Diqing Shangri-La Economic Development Zone in January 2000, is invested by Jindong Group Jinliufu Investment Co., Ltd. (listed company in Hong Kong HK0472) and Diqing Prefecture Development Investment Group Co., Ltd.


  It specializes in research and development, production and sales of series of new highland barley wine and grape wine, cultivation and construction of relevant raw material base, its main leading products are new highland barley wine and grape wine of such brands as Dazangmi, Shangri-La, Tianlai, Hengmei, etc.


  In December 2004 it is identified as “Provincial Key Leading Enterprises for Agriculture Operation Industrialization and Agriculture Product Processing” by Coordination Leading Group of Agricultural Operation Industrialization of Yunnan Province, as well as the first batch of leading enterprises for agricultural industrialization.


  The Company has made outstanding contribution to industrial development of agricultural products, economic construction and social stability in Tibetan Region for 10 years.


  The Company has invested on factories in Shangri-La Economic Technical Development Zone of Diqing Prefecture, Qinghuangdao in Hebei Province and Yantai in Shandong Province successively, introduced technical experts for grape planting and brewing and grape wine production equipment at first grade at home and abroad, and has formed an annual output of 10,000t of highland barley wine and grape wine.


  Shangri-La Highland Grape Raw Material Base is located at the sides of Lancang River and Jinsha River Valley in Deqin County, Diqing Prefecture, where there natural environment is unique, filled with strong ultraviolet light, gravel and soil, original and pollution-free. It is a wine yard with the highest altitude and has the most remarkable feature in the world.


  The series of Shangri-La grape wine, since it was put into market in 2008, has been honored with more than 20 prizes in the grape wine quality prizes at home and abroad, and is praised as “Leading Production Zone in China” by domestic grape wine organization and industrial association, and reputed as “Grape Wine Irreproducible in Other Regions in the World” by Doctor Li Hua, who is honorary president of Grape Wine School of Northwest A&F University and “Grape Wine Awesome to the World” by Professor Xiu Deren, who is president of Grape Branch of former China Association of Agricultural Science Societies.


  “Shangri-La” grape wine and “Dazangmi” highland barley wine are on the list of ten top famous wine in Yunnan.


  “Research and Application of Production Technology of Highland Barley Wine” is honored with “Third Prize for Technical Invention” by the Government of Yunnan Province, and obtained national invention patent.


  “Research and Application of Production Technology of Highland Barley Wine” is honored with “Third Prize for Technical Invention” by the Government of Yunnan Province, and obtained national invention patent.

Heilongjiang Jilin Shandong Shanxi Anhui Sichuan Jiangxi Hunan Guizhou Yunnan Guangxi Guangdong
Beijing

VATS Liquor Group boasts white liquor producers including Jinliufu Distillery Co., Ltd., Xiangjiao Liquor Co., Ltd., Zhenjiu Liquor Co., Ltd., and Lidu Distillery Co., Ltd. Seven liquor producers of VATS Liquor Group boast more than 50 years of history and are the private liquor enterprises that have the most members in the Liquor Committee of China Alcoholic Drinks Association, National Liquor Assessment Experts, National Senior Liquor Tasters, and National Senior Liquor Makers. VATS Liquor Group is the liquor group that owns the most well-known trademarks, well-known trademarks, famous trademarks, and China time-honored liquor brands, of which “Jinliufu” is a household name.In 2020, Jinliufu’s brand value reached RMB 51.365 billion.

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