From March 29 to April 1, Yushuqian Liquor Co., Ltd., together with the media, launched the “Jiuhai Intangible Cultural Heritage Festival” in Changchun Eurasia Shopping Mall, as the largest store in Asia. Videos and reports with pictures and text about this three-day event were viewed with over 2 million clicks online, and videos published on the short video platform Douyin were viewed over 300,000 times. Outdoor media communicated this event to nearly ten million consumers. Publicity by different forms of media together secured visibility to tens of millions of audience.