On June 20, the first board preparatory meeting for the large-scale charity event to assist impoverished students named Xiangjiao? My University Dream was held in Changsha. Representatives from dozens of dealers in Hunan Province attended the meeting and expressed their full support to the “Love Fund” by giving their love to the impoverished students in need of help in Huxiang region.

At the meeting, Yan Tao, a CPPCC member of Hunan Province, president of Jindong Group and president of Hunan Xiangjiao Liquor Co., Ltd., said that, after more than a decade of hard work, many impoverished students, despite holding university admission letters, can find no way out in face of high tuition fees. "A small act of kindness can warm a family, sow a hope, change a destiny, and help impoverished students achieve a brilliant future. Xiangjiao Liquor, as the leading liquor company in Hunan, grows up in Hunan, is rooted in Hunan, and gives back to Hunan. We want to be a loving company and a caring brand, and hope our dealers, customers and caring people in the society can to help the improvised students all together."

On June 6, Hunan Provincial Committee of the Communist Youth League and Hunan Xiangjiao Liquor Co., Ltd. jointly established the large-scale charity “Love Fund” to assist impoverished students named Xiangjiao? My University Dream, which united dealers and caring people in the society. Annual donations will be not less than RMB 5 million from this year on and not less than 1000 improvised high school graduates in Hunan who have participated in the college entrance examination and been admitted to full-time regular higher educational institutions will be granted with the scholarship of RMB 5000 each to realize their university dreams. The “Love Fund” is implemented by Hunan Youth Development Foundation that promises to send every cent of the donations to the hands of the impoverished students.

The large-scale charity “Love Fund” program to assist impoverished students named Xiangjiao? My University Dream has drawn attention from all walks of life and received more than 500 applications for assistance. For more information about the large-scale charity “Love Fund” to assist impoverished students named Xiangjiao? My University Dream, you may log on official WeChat and Weibo of Hunan Xiangjiao Liquor Co., Ltd. or the home page of the large-scale charity “Love Fund” to assist impoverished students named Xiangjiao? My University Dream on http://www.rednet.cn/ or call the free consulting hotline: 400-822-2979.

Also, from June 7 to June 8 during the the national college entrance examination, Hunan Xiangjiao Liquor Co., Ltd. set up water supply stations named Xiangjiao ? My University Dream in 118 examination sites in cities of Hunan Province and provided a total of more than 200,000 bottles of purified water. This move was strongly supported by the Hunan Provincial Committee of the Communist Youth League, sectors in cities of Hunan Province in charge of education, city management, food and drug administration, etc.