On April 30, China Ceramics Valley? Porcelain Culture Street as part of all-for-one tourism of Liling City and a project of Liling Ceramics Valley in Phase II officially opened its door to guests.

Yu Xinrong, secretary of the Party Committee and director of the Hunan Provincial Department of Culture; Huang Shangfeng, secretary of the Party Committee and director of the Tourism and Foreign and Overseas Chinese Affairs Bureau of Zhuzhou City; Hu Xiangzhi, secretary of the Liling Municipal Committee; Kang Yuelin, deputy secretary of the Liling Municipal Committee and mayor of the Municipal People’s Government of Liling; Wang Zhiqiang, a member of the Standing Committee of the Liling Municipal Committee and director of the Office of Liling Municipal Committee; Wu Xiangdong, chairman of Jindong Group, poured golden sand on the stage and the words that read “Porcelain Street Is Opened” appeared on the launching platform as they did so, marking a complete success in the opening ceremony and the launching of the Porcelain Street.

China Ceramics Valley ? Porcelain Culture Street covers an area of 50mu and a total construction area of 20,000 square meters. The total investment reaches RMB 200 million. This is another exemplary project in the all-for-one tourism initiative of Liling City.

The Porcelain Street is modeled on the ancient architecture of the Ming and Qing Dynasties to depict is the Huxiang culture, the ceramic culture, and folk customs. It vividly restores the market life scenes of the Ming and Qing Dynasties and conveys the ancient civilization. Past wonderful projects such as ancient buildings, Hunan Government-Sponsored Ceramics Academy, the Mobius Strip of Hunan Pavilion at the 2010 Shanghai World Expo, theme hotels, brand specialties, and creative markets reappear in the street. Experiential and contextualized representation is provided to meet the seven major needs of “eating, accommodating, traveling, sightseeing, shopping, entertaining, and learning”. This is an ultimate cultural and travel brand and it marks the first stop in the trip in Liling.

Wu Xiangdong, chairman of Jindong Group, said that the defining characteristic of the Porcelain Culture Street is time-travel, from the commercial civilization of thousands of years to modern civilization, and its greatest artistic features are the ancient architecture of the Ming and Qing Dynasties, the ancient and modern ceramic cultures, the collision of many different cultures, and the cluster of strong culture IPs. Wu Xiangdong hoped that the Porcelain Street would preserve the long history and culture of China forever. It is intended not only to protect traditional ancient architecture works, but also to enable more people to learn about them. He was confident that he could build the Porcelain Street and the entire Liling Ceramics Valley into beautiful business cards for the all-for-one tourism of Liling and even for Hunan.

As the first large-scale show in the opening ceremony, the first Folk Culture Festival and the Huxiang Custom Food Festival held in the Porcelain Street presented a full range of folk cultural highlights and culinary experiences to visitors and created climaxes one after another in the street.

The first Folk Culture Festival of the Porcelain Street was held from April 30 to May 2. Liling folk songs, Huagu opera, puppet shows, shadow theater, Sichuan opera and other opera performances, as well as folk performances such as bronze warriors, dragon and lion dance, Three Gods of Fortune, Prosperity and Longevity, the story of Monk Tang and his three disciples, fan dance, and stilt walk were put on uninterruptedly. Visitors could enjoy the pleasure of sightseeing and entertaining around the clock and interact without distance. The colorful shows brought visitors a unique experience.