On the first day when the World Expo Hunan Week opened, "Shaoyang? Xiangjiao Day" also appeared at the World Expo in high profile as an important part of Hunan Week on July 23. This was also the first urban enterprise day of Hunan Pavilion since World Expo opened. World Expo China Pavilion Deputy Curator Yao Rui, Hunan Trade Promotion Council Vice President and World Expo Hunan Pavilion Deputy Curator Huang Fang, CPC Shaoyang Municipal Party Committee Deputy Secretary Wei Taiping, VATS Liquor Shop Chain Management Co., Ltd. General Manager Tan Zhiqiang, Group Vice President Li Jianchu and Xiangjiao Distillery General Manager Wang Xiaoyu were present at the launching ceremony.

During the event day, "Xiangjiao Shangpin", "Xiangjiao 50 Anniversary", "Kaikouxiao 15 Year" and "Shaoyang ageing liquor" that had become the only designated reception liquor for World Expo Hunan Pavilion competed with each other in the pavilion. While "Xiangjiao?Red Memory" that was firstly launched with limited edition integrated decency, nobleness and emotion in one, and its red bottle and red gift box dotted with golden color received much attention. As soon as the bottle was opened, the strong liquor fragrance attracted quite a lot of visitors to taste.

During the event, Xiangjiao Distillery also presented the high-end white liquor "Xiangjiao?Red Memory" with a selling price of 5998 Yuan, respectively to China Pavilion Deputy Curator Yao Rui and Hunan Pavilion Deputy Curator Huang Fang and they would be permanently collected.

On the morning of the that day, the Group also organized a 50-people Xiangjiao square matrix to participate in World Expo Hunan Week Opening Ceremony, and Xiangjiao square matrix was the only enterprise square matrix in the event week.

Group Chairman Wu Xiangdong participated in the event ""Shaoyang? Xiangjiao Day" and he said that there were two happy events , firstly "Xiangjiao" liquor was selected by World Expo to become the designated reception liquor for Hunan Pavilion; secondly, Xiangjiao Distillery held the first "urban enterprise day" of Hunan Pavilion. It was the honor of Xiangjiao to have these two happy events, and it also showed that Xiangjiao was highly recognized by World Expo. He also said that the Group would take the advantage of World Expo such a worldwide platform to lead Xiangjiao Distillery to a new level.

The Group organized a 50-people Xiangjiao square matrix to participate in Shanghai World Expo Hunan Week Opening Ceremony

As the representative of Hunan liquor, "Xiangjiao" put on an impressive performance on the stage of World Expo