On June 20, “Chinese Liquor Heroes Alliance” initiated by Wu Xiangdong, the Chairman of VATS Group and founder of Jindong Capital, went to Guangzhou. In the meeting, Wu Xiangdong announced Dida Science & Technology- a B2B platform of “Chinese Liquor Heroes Alliance” has entered the stage of internal test. The meeting attracted over 400 liquor dealers whose business scale is over RMB10 million from such places as Guangdong and Hainan. The number of new members which signed the contract was 410, signing rate reaching 97%.

Wu Xiangdong’s plan about B2B business is to help members realize online sales of most of businesses on the B2B platform and thereby help them realize Internet transformation to lay a solid basis for the ecological circle of the liquor industry jointly created. By relying on advantages of the alliance and the B2B platform, help members realize significant increase of businesses. It is predicted that the alliance will realize business scale of over RMB1 trillion within the next five years.

As to the business scale goal of over RMB1 trillion, Wu Xiangdong said it would be achieved in three steps. First, by relying on advantages of the alliance and the B2B platform, 7,000 members will build a B2B platform together and business scale will exceed RMB400 billion within the next five years; second, by relying on the alliance, a O2O platform will be built to serve over 10 million terminal outlets; third, FMCG will be integrated into B2B and O2O platforms and business scale will reach RMB600-800 billion.

How does “Chinese Liquor Heroes Alliance” design the route to achieving the goal of over RMB1 trillion?

First, “Chinese Liquor Heroes Alliance” gathers together over 7,000 liquor dealers whose business scale is over RMB10 million and some of them are regional giants whose scale is over RMB100 million.

Second, by relying on “Chinese Liquor Heroes Alliance” which is an efficient new community, the alliance will develop B2B and O2O businesses on FMCG mainly and will develop crowdfunding business on the platforms and investment business externally.

The original intention of establishing “Chinese Liquor Heroes Alliance” is to establish an ecological organization whose features are community, business self-initiating and huge FMCG consumption market. The alliance gathers together capable people to jointly promote the progress of a cause. The focus of B2B business is to help members put businesses online, realize Internet transformaiton by using the unified tool, and prepare for optimizing trading in the supply chain.

An insider said that Wu Xiangdong offered a blueprint for establishing a B2B platform whose scale is RMB1 trillion during a speaking tour in Changchun when the number of members of “Chinese Liquor Heroes Alliance” excceded 5,000. And in Guangzhou, this platform- Dida Science & Technology was unveiled which marks that the alliance’s business system has entered a substantial stage.