At 10:00am on June 25, Gujing, an Anhui liquor brand, cooperated with VATS Liquor Store to conduct live online broadcast at Gujing Liquor Culture Museum. Beautiful online celebrities were invited to explore the history and mystery of Gujing on “Huajiao Platform”. During the 2-hour live broadcast, the number of viewers was nearly 130,000 person-times which exceeded the organizer’s expectation. VATS Liquor Store sent out 106 bottles of Gujing 1818 Red and 56 bottles of Gujing 1818 Black during interaction with fans.

It was the first time that a Chinese liquor producer had cooperated with a liquor industry giant to try online broadcast. Gujing is one of eight famous Chinese liquor brands with a long history of brewing. VATS Liquor Store is an authentic liquor chain sales brand with a long history which produces high-end products. So consumers consider them to be dignified and rigorous. Consumers never thought they would try the most popular live online broadcast and invite beautiful online celebrities to explore liquor culture of Gujing from the perspectives of consumers.

Peng Yuqing, the Vice President of VATS Group and Head of VATS Liquor Store said, “We cooperated with Gujing to do live broadcast because we wanted to keep pace with the times. We didn’t follow the trend blindly. Through live broadcast, we had close contact with consumers. We traditional liquor dealers also wanna try such a new way of interacting with consumers.”

Dong Keyong, the General Manager Assistant of Bozhou Gujing Sales Co., Ltd., was also very satisfied with the live broadcast. He said, “The effect was very good. This new mode attracted more people’s attention to Gujing liquor.”

About the reason of inviting beautiful online celebrities to participate, Peng Yuqing said, “Beautiful women are attractive. Attractive women explore liquor culture- the event itself is interesting. And their popularity helps increase viewers. This way has played a very important role in improving the effect of the live broadcast.”

Gujing and VATS Liquor Store reached a consensus that no any bottle of liquor would be sold during live broadcast and the purpose of the live broadcast is to let everyone learn about Gujing liquor and Chinese liquor culture. To enliven the atmosphere, Gujing 1818 were sent out during interaction which made the live broadcast more interesting and relaxing.