In the evening of July 15, the Alliance of Heroes, song of the Chinese Liquor Alliance, and the TV interview “To Be More Culturally Mellow” were shown in Changsha. Wu Xiangdong, chairman of VATS Group, founder of Jindong Capital, and chairman of the Chinese Liquor Alliance, attended the event, together with nearly one hundred allies.

Chairman Wu Xiangdong delivered a speech at the event, and he said that: The Chinese Liquor Alliance has been marching with unstoppable pace since its founding and has now included more than 7,000 contracted dealers. Its goal is to build a largest, warmest and most cohesive efficient community group in the country that will finally bring the allies added value returns worth thousand times their original stock investment as the B2B and O2O fields keep deepening. The development of the alliance has to rely on the expansion of business and also on its cultural construction. We advocate cooperation “with sincerity” rather than “for profits”. The release of the song is just a beginning of the cultural construction. Our vision is to have a group of interested people do business, make investments, live and play together.

At the event, the song, the Alliance of Heroes, made its debut. The catchy melody was well-received among the audience. It took 60 days to come up with the song and release it. It was composed by Wang Yuanping, a famous Chinese musician and was sung by Jiang Tao, a soloist of the Art Troupe of China Armed Police.

An ally who attended the event said that the releases of the theme song the Alliance of Heroes meant that the Chinese Liquor Alliance has evolved from simple business cooperation between the allies to deep cultural communication and exchanges among them.