On August 26, the Top 200 China Alcohol Brand Value of the 8th Hua Zun Cup jointly organized by China Alcohol Circulation Association and the Chinese Brand Strategy Research Institute was released. Five brands of the Group including Jinliufu, Yu Shu Qian, Xiang Jiao, Yu Quan and Zhen Jiu topped the list. Mr. Wu Xiangdong, Group Chairman, was awarded the honorary title of “Top Ten Figures of China's Liquor and Wine Industry”.

This selection is the strong implementation of the industry brand work for the first time after the issue of the Views on Developing Brand’s Leading Role, Promoting the Supply and Demand Structure by the State Council on June 20. Compared with last year, most of the brand value of major liquor and wine companies have been increased by different extent, indicating a recovery trend of the liquor and wine industry.
 
On this list, Jinliufu was rated as top 8 strong liquor brands with brand value of RMB 26.836 billion which was increased by RMB 5.156 billion compared to last year, ranking No. 11 in the liquor category; Yu Shu Qian ranked No. 68 in the liquor category with brand value of RMB 3.203 billion, ranking first in Jinlin Province; Xiang Jiao ranked No. 77 in the liquor category with brand value of RMB 2.782 billion; Yu Quan ranked No. 78 in the liquor category with brand value of RMB 2.734 billion; Zhen Jiu ranked No. 103 in the liquor category with brand value of RMB 2.105 billion.

Hua Zun Cup is the first and only brand value appraisal activity in the liquor and wine industry in China. It adopts the famous comprehensive factor method which is quite advanced globally from the experts’ and enterprises’ point of view, and can make the brand value estimation more rational and scientific. The Top 200 List shall be announced before the Autumn Rum every year. Experts of the industry believe that Hua Zun Cup liquor and wine value appraisal is professional and authoritative, and is the "Oscar for Chinese Liquor and Wine Brand".