Low Profile Display but High Popularity of Zhen Liquor on the Liquor and Wine Expo
2016-09-12
From September 9 to 12, the Sixth China (Guizhou) International Liquor and Wine Expo was held in Guiyang. Zhen Liquor was displayed in Hall No. 3, which won high popularity though without dazzling performances. Zhen Liquor showed triple surprises by its low profile display.
In each year’s Expo, Zhen Liquor would put forward several good liquors for specialshocking price. This year, it put forward the RMB 199 “Zhen Liquor Two for One” activity, the RMB 398 “Two for One” activity for the 2009 stored liquor, and the RMB 99 “Two for One” activity for the “Da Shuai” products to enable consumers enjoy high-quality low-priced Maotai-flavorliquor. In the Expo, a consumer Mr. Li bought 16 pieces of Zhen Liquor products at one breath, he was very excited “In last year’s expo, I was late and didn’t grab the opportunity for high-quality low-priced Zhen Liquor products even though with great resort for they were all sold out. So I came very early this year and finally get the opportunity to buy the good liquor to be send to friends and family during the Mid-Autumn Festival.”
In addition, Zhen Liquor Co. also carried out the “Focusing the Zhen Liquor Co. Official Wechat through Code Scanning” activity at the Expo site, those who participate shall get free gifts of 100ml Zhen Five Year liquor (thousands of pieces were prepared) as well as the lottery opportunity to get free 3L 2009 stored liquor products and cash balance in Zhen Liquor Co. Official Wechat Business Store. Also Zhen Liquor Co. also distributed thousands of vouchers at the Expo site, which can be directly used to deduct cash.
Hu Bo, General Manager of Zhen Liquor Co. said in this year’s Expo he didn’t put energy in the stadium, performances and other forms of show, instead the original intention was set to let the majority of consumers enjoy high-quality Maotai-flavorliquor.
On September 11, Zhen Liquor Co. and the College of Brewing and Food Engineering of Guizhou University signed the Teaching and Practicing Base Agreement officially at the Expo site and hang the board. Zhen Liquor shall be the main practicing platform for students of this colleague, and also senior liquor engineers of Zhen Liquor Co. shall hold the post of professional instructors for the practical courses.



