Spring’s abundant vigor welcomes esteemed guests, discussing together and exchanging ideas on development. On February 9, 2023, Zhang Deqin, Secretary of the Party Committee and Chairman of Xijiu Group, led a delegation to visit the headquarters of VATS Liquor Store in Beijing. They were warmly received by Wu Xiangdong, Chairman of Jindong Group and VATS Liquor Store, and Li Wei, President of VATS Liquor Store. Both parties engaged in in-depth discussions on product marketing, work planning, and other aspects.

During the talks, Zhang Deqin expressed his recognition of VATS’s service concept of “Being a Gold Medal Server for Renowned Distilleries, Forever”, and acknowledged the significant results achieved in product promotion. He also affirmed VATS’s brand operation strategy. Zhang Deqin stressed the importance of both parties stepping up their promotion efforts for Xijiu·Jiaocang 1988 [Liujin], with the aim of turning it into a blockbuster product.

Wu Xiangdong warmly welcomed Zhang Deqin and his delegation, and introduced the current development of VATS Liquor Store, as well as the marketing situation of Xijiu·Jiaocang 1988 [Liujin] and other products. Wu Xiangdong stated that Xijiu is a leading enterprise in the Jiang-flavored liquor industry, with cutting-edge distilling technology and a solid market foundation. As the Xijiu brand enters a new era of development, it is poised to gain even greater market traction and has immense potential for future success.

The attendees engaged in discussions and shared their perspectives on future collaborations, ultimately reaching a consensus.

Those who attended the meeting included Wang Diqiang, Deputy Secretary of the Party Committee and General Manager of Xijiu Group, Xie Yuandong, Assistant General Manager of Xijiu Co., Ltd. and Director of the Party Committee Office, Zeng Qingzheng, Secretary of the Party Committee and General Manager of Xijiu Sales Co., Ltd., Luo Tingkun, Secretary of the Party Committee and General Manager of Xijiu Electronic Commerce Information Industry Co., Ltd., Deng Qiwen, General Manager of the Direct Sales Division of Xijiu Sales Co., Ltd., and Wu Shihe, General Manager of Xijiu Sales Co., Ltd. for the Beijing and Tianjin regions. Yang Qiang, Executive Vice President of VATS Liquor Store and Zhang Jing, Procurement Director of VATS Liquor Store, participated in the reception.