Group Dynamics

Xiangjiao Liquor Ignites “University Dream” and “Olympic Dream” for 2020

2020-05-29

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On May 28, when the Third Session of the 13th National People’s Congress came to a close in warm congratulations, Xiangjiao Ecological and Cultural Brewing Town, a national 4A-level tourist attraction, welcomed the launching ceremony of the 2020 “Xiangjiao · My University Dream”, a large charity fund for university students, the signing ceremony of Xiangjiao’s sponsorship for Hunan athletes to participate in the 32nd Tokyo Olympic Games, and the opening of the Jar Sealing Cultural Festival in Xiangjiao Ecological Brewing Park.


Zhong Na, Deputy Secretary of the Hunan Provincial Committee of the Communist Youth League, Cao Puhua, Deputy Secretary and Head of the United Front Work Department of the CPC Shaoyang Municipal Committee, Luo Qiyu, Director of the Competitive Sports and Science and Technology Department of the Hunan Provincial Sports Bureau, Chen Li, Director of the Council of the Hunan Youth Development Foundation, Zeng Yi, Secretary of the Shaoyang Municipal Committee of the Communist Youth League, Zeng Keping, member of the Party Group and Deputy Director of the Shaoyang Municipal Bureau of Culture, Tourism, Broadcast and Television, and Sports, Tang Hui, Vice Chairman of Hunan Badminton Association and former head coach of Hunan Badminton Team, Wang Mingjuan, weightlifting champion at the London Olympic Games, Xiang Yanmei, weightlifting champion at the Rio Olympic Games, as well as representatives from 30 well-known media and more than 300 partners of Xiangjiao attended the ceremony.


The large charity fund of “Xiangjiao · My University Dream” was launched for the third year


Started from 2013, the charity fund of “Xiangjiao · My University Dream” has sponsored scholarship for “Xiangjiao Students · Journey of Hope” for four consecutive years in Shaoyang. In 2018, the large charity fund of “Xiangjiao · My University Dream” was founded by the Hunan Provincial Committee of the Communist Youth League and Xiangjiao Liquor Co., Ltd. The fund provides scholarships for at least 1,000 poor high school graduates in Hunan who take the college entrance examination and are admitted to full-time regular higher educational institutions, and each of them receives RMB 5,000 per year through university. So far, 2,141 outstanding poor students have benefited from a total of RMB 10.705 million.


On March 17, 2020, China Youth Development Foundation awarded Xiangjiao Liquor Co., Ltd. the honorary title of “Outstanding Contributor to the 30-Year Hope Project”. Xiangjiao Liquor Co., Ltd. was one of the only 4 generous winners in Hunan Province.


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Zhong Na, Deputy Secretary of the Hunan Provincial Committee of the Communist Youth League, said in her speech at the launching ceremony that General Secretary Xi Jinping sent a message in which he expected the Hope Project to become better and provide new assistance and new hope for young people on the occasion of its 30th anniversary. This year marks a decisive victory in building a moderately prosperous society in all respects and the battle against poverty. It is the historical intersection of the Two Centenary Goals. She hoped that Hunan Youth Development Foundation shoulders the mission of “gathering love and helping students” and carefully organizes, strictly manages, and standardizes the operation of the Hope Project in the new era. The large charity fund of “Xiangjiao·My University Dream” for 2020 continues the goodwill and takes practical actions that enable poor young people to fully feel they are cared by the party and to enjoy the warmth of the socialist family.


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Cao Puhua, Deputy Secretary and Head of the United Front Work Department of the CPC Shaoyang Municipal Committee, expressed his heartfelt thanks to Xiangjiao Liquor Co., Ltd. for its good deeds on behalf of the Party Committee and the People’s Government of Shaoyang City. In his speech, he called on enterprises to light up every corner of society with love, to warm up every group in need of warmth, and to “make a difference by working together”. He hoped that the college students who are helped appreciate the act of kindness, take responsibility, and give warmth to others in need with their love and actions.


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Yan Tao, Secretary of the Party Committee and President of Jindong Group and President of Xiangjiao Co., Ltd., said in his speech, “The large charity fund of ‘Xiangjiao·My University Dream’ has attracted attention and assistance from all walks of life since its establishment. The Hunan Taekwondo Association and partners and employees of Xiangjiao Liquor Co., Ltd. take active part in this philanthropic cause. We face a very special situation this year. The outbreak of COVID-19 had a great impact on our benefits. However, Xiangjiao Co., Ltd. still fulfills this part of social responsibility and continues to fulfill its commitment to helping as many students as possible.


Hunan Athletes · Xiangjiao, Xiangjiao sponsored Hunan athletes for the 32nd Tokyo Olympic Games


After the large charity fund of “Xiangjiao·My University Dream” was successfully launched, the Hunan Provincial Sports Bureau and Xiangjiao Co., Ltd. held a signing ceremony to celebrate Xiangjiao as the only designated liquor provider for Hunan athletes who are going for 32nd Tokyo Olympic Games.


Luo Qiyu, Director of the Competitive Sports and Science and Technology Department of the Hunan Provincial Sports Bureau, and Yan Tao, Secretary of the Party Committee and President of Jindong Group and President of Xiangjiao Co., Ltd., signed a cooperation agreement on behalf of both parties.


Zhong Na, Deputy Secretary of the Hunan Provincial Committee of the Communist Youth League, Cao Puhua, Deputy Secretary and Head of the United Front Work Department of the CPC Shaoyang Municipal Committee, Zeng Keping, member of the Party Group and Deputy Director of the Shaoyang Municipal Bureau of Culture, Tourism, Broadcast and Television, and Sports, Tang Hui, Vice Chairman of Hunan Badminton Association and former head coach of Hunan Badminton Team, Wang Mingjuan, weightlifting champion at the London Olympic Games, Xiang Yanmei, weightlifting champion at the Rio Olympic Games, and Wang Xiaoyu, General Manager of Xiangjiao Liquor Co., Ltd. attended the signing ceremony and witnessed the signing process.


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Luo Qiyu, Director of the Competitive Sports and Science and Technology Department of the Hunan Provincial Sports Bureau, and Yan Tao, Secretary of the Party Committee and President of Jindong Group and President of Xiangjiao Co., Ltd., signing a cooperation agreement on behalf of both parties


Xiangjiao Liquor Co., Ltd. has always paid close attention to and supported the development of Olympic sports undertakings in Hunan, sponsoring and cheering for Hunan athletes with practical actions.


“Xiangjiao·My University Dream” is a new force to “the power of knowledge in Hunan what “Hunan Athletes · Xiangjiao” is to “the power of sports in Hunan”. As more and more enterprises and social forces are concerned about the building of “wisdom” and “physique” in Hunan, glory will befalls this land vibrantly.


Xiangjiao Co., Ltd. welcome the opening of the 5th Jar Sealing Cultural Festival


Xiangjiao Co., Ltd. has held four sessions of the Jar Sealing Cultural Festival since 2018. This comprehensive cultural event that integrates industrial tourism, liquor tasting, and cultural appreciation has become a commemorative event of ecological experience in Shaoyang.


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Jar sealing


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Guests attending the ceremony of praying for blessings and toasting ancestors


At the Jar Sealing Cultural Festival, Xiangjiao Co., Ltd. transfers the actual sales generated by each jar sealing activity to the pool of the large charity fund of “Xiangjiao·My University Dream” on a pro rata basis, which adds “a touch of love” to the activity.


Visiting the 4A tourist attraction, listening to the development stories of Xiangjiao, tasting the guest welcoming liquor, watching the ceremony of toasting ancestors of liquor and sealing jars, drinking milk tea, eating snacks like vinasse, peanuts, ice lollies and eggs, and participating in a “Liquor King Competition”... a gluttonous feast to the eye and the tongue will surely make the trip unforgettable and worthwhile.