On February 25, the 16th (2008) Touching Jilin Awards that recognized the most inspiring role models in the province were held in Changchun International Conference Center. Chen Wei, general manager of Yushuqian Liquor Co., Ltd., was invited to attend the ceremony and presented awards to the winners. Yushuqian has been the exclusive sponsor of this public event for four consecutive years.

As a brand column of the New Cultural Newspaper, the “Touching Jilin Awards” is the exclusive partner of the “Touching China” program of CCTV in Jilin Province. Since it was initiated in 2003, it has recommended many candidates to the “Touching China” program and has become one of the most down-to-earth selection activity in Jilin Province. Coincidentally, 2003 witnessed the issuance of No. 1 Document about introducing preferential policies to farmers by the Central Government and the awarding of Yushu City, where Yushuqian is located, as the No. 1 Grain Producing County in the country. This was the story behind the research and development of “Yushuqian No. 1 Liquor”.

By supporting a series of activities around the theme of “No. 1 Public Good” in Jilin Province every year, Yushuqian continuously improves the product image of “Yushuqian No. 1 Liquor” and has consolidated and secured the position of this product among high-end liquor products in Jilin Province.