On January 29, VATS Liquor Chain Management Company Limited (hereinafter referred to as: VATS Liquor Store) was officially listed in Shenzhen Stock Exchange, becoming the first company whose main business scope is liquor circulation in the A-stock market. The stock code was 300755. After the market was opened, the stock price rose to RMB 24.18 until the end of the day, up 44.01% from the IPO price at RMB 16.79. On February 27, the closing price of VATS Liquor Store was RMB 31.22, and its total market value was RMB 7.229 billion. 

At the ring bell ceremony to celebrate the listing, Li Baofang, secretary of the Party Committee and Chairman of China Kweichow Moutai Distillery (Group) Co., Ltd., and Liu Zhongguo, Chairman of Sichuan Yibin Wuliangye Group Co., Ltd., showed up to ring the bell for VATS Liquor Store.

Wu Xiangdong, Chairman of VATS Liquor Store, said that VATS Liquor Store was founded in 2005 with the dream of selling only authentic liquor products and offering authentic liquor services to consumers. In the future, it will stick to the core business tenet of authenticity, continuously improve its liquor marketing ecosystem, and create quality, fine services to meet upgrading marketing demand through the Internet-based sharing economy platform. VATS Liquor Store plans develop 5,000 “VATS Liquor Stores”, “VATS Liquor Storerooms,” “VATS Vintage Liquor Stores”, and “VATS Cellars” and 50,000 quality terminal direct outlets. At the same time, it will also follow the digital consumption trends and extend online B2C direct supply business.

VATS Liquor Store has famous upstream partners such as Moutai Distillery Group, Wuliangye Group, and Treasury Wine Estates from Australia. In addition to conventional major products, we have also developed exclusive distribution products such as Wuliangye Vintage, Kweichow Moutai (Gold), Gujinggong Liquor 1818, Lotus Liquor, and Hutou Fenjiu through partnership. While bringing in channel profits, they have become the most prominent signature products of VATS Liquor Store.

Industry insiders commented that the listing of VATS Liquor Store in the A-stock market signaled the arrival of a big business era for liquor circulation businesses in which a shift is made from a scattered and small industry to the concentration of leading brands and has more influence on upstream producers.