Group Dynamics

Yanfeng Liquor Held 60th Anniversary Ceremony

2018-12-23

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On December 23, Hunan Yanfeng Liquor Co., Ltd. held the “the First Intangible Heritage Cultural Festival of Hengyang City and the Strategic New Product Launch Event for the 60th Anniversary of Yanfeng Liquor” at Libo Hotel in Hengyang City, which launched Yanfeng’s 60th anniversary souvenir liquor and Gaodu 1088 liquor.


Duan Zhigang, Deputy Secretary and Deputy Director of Hengyang Municipal NPC Standing Committee and Leading Party Group, Hu Shuilong, Deputy Mayor of Hengyang City, Yan Tao, President of Jindong Group, Li Jianchu, Vice President, and more than 500 elites and VIP consumers gathered to celebrate.


This event was not only the first intangible heritage cultural festival of Hengyang, but also a meaningful attempt for an enterprise to promote intangible heritage. The festival invited Wang Binfang, a renowned printmaking master, Liu Weinan, a celebrated paper cutting and shadow puppet artist, Tan Qin, a well-known paper cutting artist and other intangible heritage inheritors to demonstrate their skills. Tang Guohong, the third-generation inheritor of the “Ancient Brewing Craftsmanship” listed as an intangible cultural heritage of Hengyang accepted apprentices in the event, marking the new inheritance of brewing craftsmanship of Yanfeng Liquor.


Through the 60 years of evolvement, Yanfeng Liquor has harvested three “treasures of the distillery”: the aged pit group, the only modern industrial heritage protection unit in Hengyang; the “Ancient Brewing Craftsmanship”, listed as an intangible cultural heritage of Hengyang; the No.1 underground cellar in Central and Southern China dating back to 1950s, covering a building area of 2,000m2. It is based on these favorable conditions that Yanfeng liquor won the silver medal of Spirits Selection by Concours Mondialde Bruxelles twice.


“This intangible heritage cultural exhibition allowed intangible heritage artist representatives of Hengyang to have a joint presence and aimed to create an intangible heritage “feast” with Hengyang characteristics, which arouse attention of the society for intangible heritage art and explored a new road integrating intangible heritage and industry of Hengyang.” Tan Kehong, General Manager of Yanfeng Liquor, hoped more companies could join.


Duan Zhigang pointed out that Yanfeng Liquor played an irreplaceable role in the development of liquor industry in Hengyang and even Hunan Province. The first intangible heritage cultural festival of Hengyang was held on the occasion of the 60th anniversary of Yanfeng Liquor. It was the concrete embodiment of a corporate to undertake social responsibilities, which protected the intangible heritage culture, inherited and promoted the spirit of craftsmen, and hoped that enterprises could make greater contributions in inheriting and protecting the intangible cultural heritage.