On December 22, more than 300 guests from all walks of life attended the cultural festival of jar sealing for cave storage named “Master Sealing, Cave Storage of Cherished Liquor” and the “New Renhe” launch event held by Yuquan Distillery in Heilongjiang Province. Li Yongqing, Vice Chairman of Liquor Branch of China Alcoholic Drinks Association, Wang Guiyu, a famous Chinese liquor expert, Li Jianchu, Vice President of Jindong Group, and other special guests jointly signed in the exclusive 500kg Yuquan jar sealed by masters and officially launched the master sealing ceremony.

During the event, the tasting group consisting of ten liquor experts and liquor judges nationwide, including Li Yongqing and Wang Guiyu, indicated after tasting the jar sealing liquor that the liquor is colorless, clear and transparent, with harmonious Jiang flavor, natural and elegant aroma. The liquor tastes soft, mellow and sweet, and the liquor itself is ample and has long lasting aftertaste. The typical mixed flavor style of Yuquan is highlighted.

Li Yongqing said: “The raw materials, craftsmanship, brewing masters and unique liquor characteristics of the sealing liquor in cave storage are all important considerations. The master sealing liquors of Yuquan are added with the aged liquors of 10 years, 15 years and 20 years separately. The liquor is scarce and has high collection value.”

The master sealing liquor in cave storage of Yuquan favored by guests present was made by Zhang Yuzhu, the inheritor of the “Yuquan Mixed-flavor Two-step Brewing Craftsmanship”, an intangible cultural heritage of the Heilongjiang province, and his son Zhang Jiaxin. Based on the experience of predecessors and constant research on the brewing technique, they innovated the brewing methods and continuously improved the quality of Yuquan liquor.

On the jar sealing site, the participating dealers, liquor industry counterparts, chambers of commerce and Yuquan fans enthusiastically subscribed jar sealing liquors, and personally sealed each jar under the guidance of Yuquan staff. To facilitate the majority of jar sealing customers to take their liquors, Yuquan specially opened an online liquor taking system.

At this jar sealing cultural festival, Yuquan launched the upgraded product “Yuquan Hexie Qingya• New Renhe” targeting at the core price belt of the Longjiang regional market.