On November 16, Jinliufu·Yitanhaojiu launched a nationwide audition named “Beauty& Liquor”. The competition was divided into three parts: online audition, pre-selection and offline final. Participants may make appointments with nearby studios through the registration platform to take free photos as required (depending on the remaining quota for the studios, with the upper limit of 200).

During the audition, every participant must provide at least 12 photos, each not less than 2M (6 personal fashion photos and 6 photos with Yitanhaojiu), and these photos shall be uploaded before 24:00 on December 14. A studio will get a bonus of RMB 5,000 for each of its customers who passes the audition. Audition finalists have a chance to become a licensed agent of Yitanhaojiu. Each of the top 30 qualifiers can get a commemorative edition of Yitanhaojiu for the year of the dog that is worth RMB 2,888.

Finalists need to attend on-site competition at the designated place (the costs will be paid by the organizer), and the top three winners will appear on the magazine of Rayli. The top ten contestants will enjoy luxury travel, and the final champion will become the contracted image ambassador of Yitanhaojiu (with a payment of RMB 100,000/year) or even the protagonist of its commercial.