Recently, Diancang 1948 that was produced by Jinyuanchun Distillery was honored as "2010 Shandong Province Light Industry Innovative Brand".

After Diancang 1948 was put into the market, it had been very popular with consumers by its good quality and elegant packaging. In Shandong Province Light Industry White Liquor authentication, it stood out from over two hundred products of nearly a hundred white liquor manufacturing enterprises and was honored as Shandong Province White Liquor Innovative Brand.