On September 19, the Asian Games event "2010 Kaikouxiao (smile) together with Guangzhou" launched by the famous liquor brand Kaikouxiao under the Group started warmly at Guangzhou Tianhe District Junjing Garden, which attracted CCTV and other authoritative media to vie to report. On September 20, CCTV News Channel "News Focus" conducted a two-minute special report on the grand occasion of the launching ceremony. In the event, Guangdong Television, Guangzhou Television and Guangdong South TV conducted live interview. Southern Metropolis Daily, Guangzhou Daily, Guangzhou Metro Daily, New Express and other print media conducted in-depth reporting of the event with excellent pictures and essays in important layout, and Sina, NetEase and TOM network media also conducted tracking report of it.

The event this time is aimed at vigorously promoting and deepening the brand concept "drink Kaikouxiao if happy" and advocating enjoyment of happy life and the happy attitude to our life by means of the opportunity of the Asian Games; and spreading the strong impact peculiar to "smile" and further lighting up the emotional and happy flame of the Asian Games through searching for and passing "smile" stories. This time, Kaikouxiao keeps a foothold in Guangzhou, and recruit 10 "smiling face photographers" all over the country. Those who are employed as "smiling face photographers" will get ten thousand Yuan salary and their duty is to arrange their spare time by themselves, watch the Asian Games for free, gather Asia Games smiling faces with camera and upload them on the event website to share with everyone.

 "2010 Kaikouxiao (smile) together with Guangzhou" aroused tremendous repercussions in Guangzhou, and it was called "the best part-time job in the history". With the concern of nearly a thousand citizens on the site of the launching ceremony, Olympic champion and image ambassador of Asian Games Yang Jinghui became the first competitor of "the best part-time job in the history". At the launching ceremony, a hundred competitors of "smiling face photographers" stood hand in hand, forming a huge smiling face shape, which became a beautiful scenery before the Guangzhou Asian Games. With the strike of the smiling face gong, Yang Jinghui led the first batch of a hundred "smiling face photographers" competitors swearing the oath "2010 Kaikouxiao (smile) together with Guangzhou".