With spreading of the catchword “Shui Zui Xiaoxiang, Wo Zui Yunwei”(“Contest for the Most Charming Girl” by Xiaoxiang Morning Herald and media for promotion of the Shaoyang Laojiufang) in the media, such as Xiaoxiang Morning Herald, the Rednet.cn, QQ.com, sohu.com, etc., The 1st Chenbao Weekly Contest for the Most Charming Girl for Promotion of Shaoyang Laojiufang is open amidst splendor.

The six-year brewed Shaoyang Laojiufang, one of the competitive products of Shaoyang Laojiufang series new products, was molded vigorously by Kaikouxiao Company in 2010. The marketing of it constitutes a breakthrough of the previous practice of sales first before public promotion as it adopted an event marketing strategy. With help of the influential media of Hunan Province, such as the Chenbao Weekly, Xiaoyang Morning Herald, Rednet.cn, etc, the Contest for the Most Charming Girl was kicked off where consumers may personally participate and select their satisfactory Most Charming Girl to act as the advertising spokesperson for Shaoyang Laojiufang.

The Most Charming Girl Displayed Shaoyang Laojiufang.
She said that the appeal did not lie only in appearance, but also in internal embedment.
She would be a charming girl like wine.
The more you taste, the more it becomes tasty.

This Contest aims at the Changsha-Zhuzhou-Xiangtan Economic Circle, where 10 sessions of the Most Charming Girl Restaurant and Hotel Site Campaign were subsequently carried on in Changsha, and Bubugao supermarket road-show campaign in Zhuzhou and Xiangtan, displaying splendor and magnificence at site, and products are highly favored by the public.

After the campaign, the Most Charming Girl struck poses frequently on the stage. Some charming girls participated in the Rednet.cn video live interview, and shared their experiences and feelings for participation of the event. Some offered cool drinks to workers working under high temperature, demonstrating their enthusiasm for public welfare and virtue of care for others. The forthcoming Most Charming Girl Changsha Dongtang Bubugao Road-show Campaign in the mid of August brought the Contest to its high tide.

The hot scene of the activity laid a solid market foundation for the six-year brewed Shaoyang Laojiufang. At present, the six-year brewed Shaoyang Laojiufang products have already entered the terminal of core restaurants and hotels, and enjoyed by the public”.

Who is the most charming girl? She should have “charming quality, intoxicating smile, perfect cultivation, and much talent” and supplemented by the Hunan spirit as represented by “Diligence, Determination and Endurance”.

This handsome young man won two bottles of Pinjian Liquor during award for answering. For the Most Charming Girl, he has his own criteria: “she should possess internal qualities, and it is best that she can arouse my appeal with lasting charm just like Laojiufang”.

The Most Charming Girl was offering cool mineral water and sunstroke-prevention medicine to dustmen working under the scorching sun. 

The campaign activity of the Contest attracted a great number of citizens. This young man was standing at a very high position.