On January 15, “Yushuqian” trademark of Jilin Yushuqian Liquor Co., Ltd. was determined officially as a Chinese famous trademark by the State Administration for Industry & Commerce, indicating that the company has taken a solid step in its brand building after consolidation.

“Yushuqian” is one of the most important trademarks owned by the company. Over the past years, it has paid high attention to enterprise brand development strategy and, with striving to establish Chinese famous trademark as objective, exerted full efforts to build “Yushuqian” as a medium and high-end liquor brand, and several dozens of products thus developed such as “Yushuqian” hongyun dangtou (good luck), and tianci hongyun (heavenly fortune), and the “Yushuqian” five-star, four-star, and three-star liquor products, have gained high favors from a wide range of consumers of Jilin Province as well as other regions of Northeast China, and the “Yushuqian” liquor series products have been conferred the title of “Famous Brand Products of Jilin Province” by Jilin government, and “Yushuqian” has therefore also been appraised as a famous trademark by Jilin Province and a well-known trademark of Changchun. At the same time, the staff behind “Yushuqian” have also stepped on the road to strive for Chinese famous trademark, and for this end, they have exerted hard efforts.

On January 17 2009, VATS Group had successfully consolidated the company. Under scientific management of VATS Group, works of the various aspects of the company have gained new development. The company pais high attention to intellectual property protection, and takes declaration of “Yushuqian” as Chinese famous trademark as an important work of the objective of the enterprise guideline of 2009, and exerted the efforts of all employees to advance this endeavor. With vigorous support and help of Yushu municipal Party committee and municipal government and the provincial and municipal administration for industry and commerce, the declaration became successful at one stroke, making “Yushuqian” the first Chinese famous trademark in the history of Yushu and therefore left thick and heavy colors in the developmental history of the company.

At present, as the blueprint of VATS Group investment for construction of the new factory area of the company starts to implement, it will carry forward the advanced management concept of VATS Group, bring into play the advantages of “Yushuqian” as Chinese famous trademark, further strengthen enterprise management, improve product quality, enhance brand image, enable this leading enterprise of the liquor industry base in North China that has also had nearly two hundred-year history to continue its splendor, and make new achievements for development and progress of VATS Group.