Group Dynamics

Yitanhaojiu Wins the China Red Star Design Award Again



On December 11, the ceremony of the 2019 China Red Star Award was held at the Beijing Tianqiao Performing Arts Center. More than 6,000 products (works) from over 4,000 enterprises at home and abroad were nominated in the Red Star Design Award this year. Yitanhaojiu · Year of the Pig Edition (hereinafter referred to as the “Year of the Pig Edition”) won the "China Red Star Design Award”, which Yitanhaojiu also won last year with the “Year of the Dog Edition”.

“Year of the Pig Edition” is inspired by the zodiac sign of the pig and is designed with the goodwill that “Golden Pig is the bearer of good news and brings in wealth and treasure.” The bottle is a gold plated porcelain hand painted with cuddly golden pig pattern combined with traditional copper coin image. The design that represents new breakthroughs in packaging process and aesthetics of liquor products has won the unanimous affirmation of the judges.

It is reported that the China Red Star Design Award is a professional design award sponsored by the Beijing Municipal Science and Technology Commission. It is an annual award co-founded by the China Industrial Design Association and the Beijing Industrial Design Center in 2006. In 2019, the winners are mainly from high-grade, precision and advanced industries, such as artificial intelligence, intelligent manufacturing, new energy vehicles, new materials, energy conservation and environmental protection, and reflect the deep integration of design and these industries.