Established in 1996, Jindong Investment Group Co., Ltd. (hereinafter referred to as “Jindong Group”) was ever named as “Jinliufu Enterprise” and “Vats Group”, and was renamed as “Jindong Group” in October 2016. Through more than 20 years’ development, it has developed the business mode “industry + investment”. At present, Jindong Group has 15,000 employees and the total assets exceeding RMB 30 billion; there are three divisions under Jindong Group: Vats Wine Group, Vats Liquor Chain Stores and Jindong Investment.
Over past more than 20 years, Jindong Group has adhered to the business philosophy of good faith and innovation, and developed itself continuously. Through the joint efforts from all employees and with the unremitting support from more than 10,000 upstream and downstream partners, Jindong Group has become one of top-500 private enterprises in China.
In the future, Jindong Group will stick to the development strategy based on “industry + investment”, provide consumers with more high-quality products and services, and make investment in new economy, so as to create more value for the society.
VATS Liquor Group
VATS Liquor Group boasts white liquor producers including Jinliufu Distillery Co., Ltd., Xiangjiao Liquor Co., Ltd., Zhenjiu Liquor Co., Ltd., and Lidu Distillery Co., Ltd. Seven liquor producers of VATS Liquor Group boast more than 50 years of history.In 2020, Jinliufu’s brand value reached RMB 51.365 billion.
VATS Liquor Store
VATS Liquor Store persists on the corporate vision of “enabling consumers to trustingly purchase and enjoy the genuinely delicious white liquor/wine”, and it is committed to providing customers with professional product choices, safe and genuine white liquor/wine system management and high-quality services.In 2020, VATS Liquor Chain Store was once again selected as one of the “Top 500 Most Valuable Brands in China” with a brand value of RMB 16.759 billion.IN 2019, VATS Liquor Chain Store Management Joint Stock Co., Ltd. was successfully listed on Shenzhen Stock Exchange, with the stock code being “300755” and stock abbreviation being “Vats Liquor Chain Store”. As a result, it has become the first listed company in liquor circulation industry.
It has invested in more than 20 enterprises and projects, including Liling Porcelain Valley, Charm Western Hunan, New China Insurance, CITIC Private Equity Funds Management Co., Ltd., Shenghua Technology, Blue Ocean Strategy, Furong Xingsheng, and Liling